Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Increased market share? Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ConversionXL

APRIL 11, 2016

75% of business executives watch work-related videos at least weekly and 54% share work-related videos with colleagues at least weekly. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. But does video help increase conversions? Engagement?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

JANUARY 14, 2014

Brands are starting to understand that you can''t have a Facebook strategy, and a blogging strategy, and an email strategy, and so on as though they''re all separate -- you need a single, overarching strategy for connecting to prospective customers.". -- Tyler Young, Principal Consultant at Conversion Insights. 12) Adopt visual storytelling.

Market share 78

Market share Technique Growth Education 78

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

FEBRUARY 22, 2021

“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Partner and head of Bain & Company’s Global B2B Commercial Excellence Practice. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

Growth 129

Growth Strategize Sales Contact 129

Search Engine Land

MARCH 4, 2024

Challenge 2: Unsure how to now target new customers Using Adthena’s Strategic Advantage solution, an American credit card provider quickly reacted to new competitors in their market and optimized their keyword lists based on the most cost-effective terms in their market. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 109

Go To Market GTM Strategize Growth 109

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 115

Legal Launch Campaign Trust 115

Veloxy

JANUARY 23, 2024

Beyond measuring performance, optimizing field marketing campaigns is all about making adjustments to enhance the efficacy of marketing efforts. This can be done by: Increasing conversion rates Enhancing brand awareness Maximizing budget efficiency Selecting the best channels Experimenting with various strategies or markets.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Heinz Marketing

MAY 1, 2024

As a higher-level recap, marketing attribution serves as a compass that helps guide marketers through the complex landscape of touchpoints. It allows businesses to dissect and assign value to various interactions, aiding in the optimization of campaigns and strategic resource allocation.

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 117

Finance Trust Market share Strategize 117

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. Conversion actions are all the same. While you can have different conversion values for ecommerce, the action should be the same.

Campaign 105

Campaign Represent Networking Conversion 105

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” American multinational software company, Autodesk raised its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by 700%.”. How Gamification Fits into the Big Picture.

B2B 122

B2B B2C Gaming Campaign 122

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Share of search : A measure of how much a brand is searched relative to the industry or category total.

Objectives and Key Results 123

Objectives and Key Results Campaign Growth Technology 123

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. What is a chief marketing officer (CMO)? Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline.

Non-Profits 121

Non-Profits E-commerce Strategize Consult 121

SaaStr

MAY 30, 2024

Whichever you choose will be a strategic decision. A freemium version can work well if you want to gain market share quickly. They could proactively reach out to that customer and have an expansion conversation. Atlassian, Microsoft Azure, and Zoom are good examples of that.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Making sure that a design lead is involved in high-level, strategic decisions, not just tactical implementation.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Heinz Marketing

NOVEMBER 19, 2020

So consider sponsoring an ethnic event, even if it has to be a grassroots marketing campaign. More often than not, marketing campaigns with smaller scopes see the most success, especially in terms of generating actual conversions. And if your company is already on the map, a great campaign could wildly expand your market share.

Campaign 114

Campaign Launch Market share Technology 114

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Buying advertising where your competitors are not — or where they aren’t maximizing the channel’s opportunity — gives you a strategic advantage. Finding white space for advertising is important.

Launch 123

Launch Sales Price Clients 123

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

SaaStr

JULY 29, 2021

SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We

Promote 107

Promote Government Contract B2B 107

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on. Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel).

CTR 114

CTR Campaign B2B CRM 114

Hubspot

APRIL 1, 2019

It’s going to be a juicy conversation and they know it. Nothing’s lost except their opportunity to jump into a deeper conversation faster. When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition.

Presentation 100

Presentation Technique Closing Sales 100

Miller Heiman Group

MARCH 13, 2019

Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Let’s review six of the most common reasons why sales enablement initiatives struggle and how to guide yours to success. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Gong.io

FEBRUARY 9, 2019

And here’s your advantage: You’ve had this same conversation hundreds of time. You can predict the conversation “paths,” and how to navigate each one. SECOND, you control the conversation when you state your name and your company’s name up front. Dare I say, they’re STRATEGIC. Think about it….

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. The New Strategic Selling. Difficult Conversations. So what are the best sales books for helping you reach peak performance?

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Marketing strategy. How to create a marketing playbook. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Here, we aim to streamline potential strategic options and select the implementation strategy. Online-to-offline conversion rate The percentage of online visitors who make a purchase in a physical store. Internal digital skills vs. outsourcing.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

SaaStr

OCTOBER 7, 2022

To survive, you need a team of strategic partners to help you lay out your battle plan. Even in their case, the conversation has changed to discussing the tradeoffs between growing 5x and 10x as compared to a default green signal to focus on 10x growth last year. This hard truth includes: highlighting the metrics that need improvement.

Construction 103

Construction Growth Niche Meeting 103

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. In many cases, a salesperson in that position panics and starts spewing out product features that don’t match the need and are inappropriate in that conversation.

Prospecting 74

Prospecting Drivers/motivators Strategize Service 74