Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 110

CTR UX Engineering User Experience 110

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Then, by reviewing and regularly improving the user experience, you create content that’s not only visible but truly resource-rich.

Healthcare 106

Healthcare Pharmaceutical User Experience Trust 106

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive).

UX 112

UX Trust Education Repeat business 112

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Measure click-through rate and landing page conversions.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Ensuring you have a meaningful number of high-quality, authentic images that will boost search visibility and conversions.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. A freemium version can work well if you want to gain market share quickly. Imagine if a salesperson knew a user had hit 90% of their storage limit.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Search Engine Land

OCTOBER 27, 2023

Ensure that each piece of content is optimized for search engines and user experience. Here are some best practices to follow: Title Optimization : Craft compelling and keyword-rich titles that accurately reflect the content’s topic and entice users to click.

Engineering 118

Engineering Promote Drivers/motivators User Experience 118

ConversionXL

OCTOBER 7, 2021

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Image source ). Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Salesforce

OCTOBER 18, 2023

You can do this through free content or gated assets the customer can get in exchange for sharing their information. Conversion: When a lead is properly nurtured, they start buying from your brand and become a customer. What are the marketing challenges of demand generation?

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ConversionXL

SEPTEMBER 20, 2018

If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

X-functional 116

X-functional Retail Launch Non-Profits 116

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

APRIL 6, 2023

AI chatbots are increasingly developing and can answer search queries to provide conversational results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech. Customers value their experience with a business very highly.

Engineering 104

Engineering Legal Launch Referrals 104

Search Engine Land

AUGUST 1, 2023

For instance, you may be required to work with brand and customer engagement in improving the website and conversions without impacting any SEO-associated variables. This also flows the other way in offering insights into the organic user journey, potential pain points, and mismatches between query intent and the presented content.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

ConversionXL

SEPTEMBER 23, 2020

We’ve spent years researching the best ways for ecommerce sites to show that they’re trustworthy and, in the process, increase conversions. Jewelry and accessories retailer Olive + Pepper tested LimeSpot during peak seasons, such as Black Friday and Christmas, and saw a 35% conversion increase. ” SurveyMonkey Survey of 608 U.S.

Trust 125

Trust Retail Appointment Contact 125

Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 70

Growth B2C Territory Referrals 70

Search Engine Land

NOVEMBER 14, 2023

Utilize Smart Bidding strategies like target Cost Per Acquisition (CPA), target Return On Ad Spend (tROAS), or maximize conversions to automatically fine-tune your bids for optimal value within your campaign budget. By leveraging Brand Activator, Avanti West Coast saved 32.2% on brand spend and grew revenue on generics by 13%.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

JANUARY 13, 2023

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions. Google Translate App Gets Improved Picture & Conversational Translation. 2010: Query suggestions varied based on user location. Market Share. Shopify chat bug leads to titles with (1) in Google’s search results.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Dig deeper: How to create and execute a buyer journey-based content strategy Get the daily newsletter search marketers rely on. Online-to-offline conversion rate The percentage of online visitors who make a purchase in a physical store. Omnichannel maturity.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

JUNE 26, 2023

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Basic analytics setup with no conversion tracking.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Hubspot

FEBRUARY 6, 2013

As Litmus pointed out in its blog post, their inclusion of "Hi there" before the name makes the inclusion seem much more personal and conversational. I received this email from Dropbox after I had logged in from multiple devices -- clearly, they have an automated workflow set up that is triggered by this user behavior. 6) ModCloth.

Gaming 78

Gaming Follow-up User Experience Price 78

Search Engine Land

DECEMBER 13, 2022

While traffic is important, make sure to analyze conversions and revenue before deciding to expand to a new market. Along with this, you might consider an incentive campaign to increase conversions if your delivery times might affect them. Get the daily newsletter search marketers rely on. Processing…Please wait.

Territory 97

Territory Networking Campaign Launch 97

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. That cost creates inertia that keeps users on an existing network and slows the growth of new ones. Takeaway : The positive impact of market share compounds—especially for software adoption. High switching costs.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

NOVEMBER 12, 2020

Jackson Fox, user experience director at Viget. Sharing his experience with VWO back in August 2020: AppSumo.com reaches around 5,000 visitors a day. A/B testing has given us some dramatic gains such as increasing our email conversion over 5x and doubling our purchase conversion rate.

A/B testing 113

A/B testing Represent Construction Start-ups 113

Heinz Marketing

MARCH 17, 2023

This has helped attract new users to the platform and keep them engaged. User Experience : Spotify has a user-friendly interface that is easy to navigate, making it simple for listeners to find and play podcasts.

B2B 105

B2B Entertainment Transportation Pipeline 105

Search Engine Land

JANUARY 24, 2023

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. Search query mapping to keywords leaves much to be desired.

Campaign 86

Campaign Networking B2B Price 86

ConversionXL

NOVEMBER 17, 2022

From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Nurture these leads with personalized communication to increase conversion rates.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. If active intent brings in users at the top of the funnel, passive intent engages and converts them.

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

AUGUST 9, 2018

The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share.

Promote 101

Promote Non-Profits A/B testing Education 101

Hubspot

APRIL 22, 2013

But what sets this board apart from GE''s Instagram photos is how the company uses Pinterest’s user experience to its advantage. For example, given the nature of Pinterest, images posted to Pinterest can easily get repinned and shared by other users. 7) American Marketing Association.

B2B 78

B2B Electricity Education B2C 78

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. AI is also improving the customer experience. Now, their conversations are more human, more personalized, and more helpful. Were products easy to find?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Cience

JANUARY 10, 2020

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). Please share the percentage of mobile traffic leading to your website for the last month and year. We got 34 answers from various marketers.

B2B 54

B2B B2C Retail Clients 54