Pointclear

JUNE 7, 2011

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. directly to sales, the programs will fail.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. One of the key reasons is the lack of information collected from each conversation. Event ROI is often difficult to quantify.

Tradeshows 29

Tradeshows Sales Follow-up CRM 29

Hubspot

AUGUST 30, 2011

Fantasy: Social networks are only for youngsters. Fact: 52% of 55-64 year old internet users have joined a social network. Fact: "Free trials" are an excellent way to demonstrate the value of your product & increase conversion. Fact: US internet users spend 3x more minutes on blogs & social networks that on email.

Tradeshows 78

Tradeshows Networking B2C Lead generation 78

Martech

JANUARY 20, 2022

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Virtual event “networking”. Networking” is an ill-defined activity. Virtual events are NOT physical events. It’s just not like being there.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. lead to conversions.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

MARCH 11, 2020

Help attendees network with each other: Position your online event as a networking opportunity in addition to a learning event. Create and moderate post-event conversations: Create a Slack channel, for instance, for attendees to continue discussing the topic afterward.

Networking 109

Networking Represent Follow-up Contact 109

KO Advantage Group

DECEMBER 2, 2021

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. Start the conversation with them as early as possible and those long-term relationships will naturally grow. Slack Groups and Online Forums.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Sales Hacker

JANUARY 16, 2020

PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. It’s hard to imagine a PLG company employing an army of blazer-clad salespeople, hawking software at tradeshows and flying around the country to host fancy steak dinners. What Is Product Led Growth?

Growth 83

Growth Product Tradeshows Education 83

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

MARCH 24, 2021

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. You can also track performance of emails so you can determine your total contribution and conversion rate.

Promote 99

Promote Follow-up Campaign Start-ups 99

Heinz Marketing

JUNE 7, 2021

So what’s great is it really allows you to have a conversation by the numbers and about the numbers to help move your peers along and to help drive that alignment. We have employee networks where folks can come. The more conversations I have to say, “What can I do? Really appreciated the conversation.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Salesmate

APRIL 15, 2021

A welcome email set the tone for the rest of the conversation. It is the first impression that you put forth – if you don’t get it right at this stage, your conversion rate will take the heat. Just let me know if you have any questions or would like to have a more in-depth conversation. Leveraging on networking events.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Hubspot

FEBRUARY 23, 2016

Later, they would focus more on the blog's conversion rate, meaning how many people download an offer from one of the calls-to-action after reading a blog post. Ask a Marco Advisor": 7.26% conversion rate in the first six months. Free Assessment": 18.33% conversion rate in the first six months. Implementing the Blog Strategy.

Tradeshows 53

Tradeshows Launch Promote Technology 53

Heinz Marketing

JULY 29, 2020

Of course, there’s nothing like an in-person event to spur networking that builds lasting and even profitable business relationships, but there’s something to be said for the value virtual events bring us in trying times, like where society is now with the incessant progression of climate change. In every catastrophe, there’s a silver-lining.

Promote 21

Promote Niche Clients Follow-up 21

Heinz Marketing

NOVEMBER 8, 2019

It was a great conference with lots of great sessions packed with learnings, ideas, and conversations. Magnify Your Conversation – Create a Community Around the Content. The main topic in Zontee’s session that stood out to me was around magnifying your conversation and creating a community around the content.

B2B 67

B2B Contact Education Consult 67

Cience

NOVEMBER 20, 2019

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Conversation training.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. ” You aren’t going to screw up a deal with one or two mediocre conversations. I love sitting down with people and having honest conversations about their strengths, and helping them determine where their strengths would be best utilized. . Alice Heiman. My children.

Sales 98

Sales Up-sell Start-ups Cross-sell 98

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.

Customers 20

Customers Tradeshows Technology Technology 20

Martech

JANUARY 22, 2025

Every city has local legends, and every entrepreneur can benefit from a larger and more diverse network, no matter how successful or established. Dig deeper: How to craft a winning event strategy: A 7-step framework 2. Include press coverage and event highlights people can share on their social channels.

Tradeshows 110

Tradeshows Finance Promote Follow-up 110