Remove Conversion Remove Objectives and Key Results Remove Start-ups
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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Part 2 | The Starting Question. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 4 | Discovery.

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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 124
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Your Numbers Have To Add Up

Tibor Shanto

But there is no escaping the fact that while sale may not be a numbers game, your numbers have to add up. But there is no denying that a lack of quality prospects leads to the same poor results. When we look at athletes, say runners, the number is the starting point. Your Numbers Have To Add Up. Numbers Are Here To Stay.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.”

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In Sales Time Is Value Not Money

Tibor Shanto

It start with how sellers think about time; which is why in sales, time is value not money. With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives!