SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my wife objection. So how do you handle the I need to talk to my wife objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Wife Objection – Why It Comes Up. Prevention Is Better Than A Cure.

Objectives and Key Results 145

Objectives and Key Results Objection handling Up-sell Price 145

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Veloxy

JUNE 21, 2021

If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Introduction.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my spouse objection. So how do you handle the I need to talk to my spouse objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Spouse Objection – Why It Comes Up. This is by qualifying.

Objectives and Key Results 132

Objectives and Key Results Objection handling Up-sell Price 132

Martech

JULY 15, 2024

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Anyone who wants to sell anything needs to have a good understanding of what they’re selling. This will involve some research.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. If needed, consider partnering with a digital learning provider to keep training materials up to date for new hires.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Unsurprisingly, value stacking like this results in wicked high conversion rates. So how do you drive high-quality traffic?

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. These are: Setting expectations.

Objectives and Key Results 145

Objectives and Key Results Repeat business Sales Clients 145

Sales Gravy

APRIL 2, 2025

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance.

Objectives and Key Results 65

Objectives and Key Results Territory Appointment Technique 65

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Rather, it will create a rabbit hole of a sales conversation." When you reach out with a question that references a conversation from six to twelve months ago, those “You remembered!”

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Invest in Quality Sales Training and Coaching A crucial part of selling is reaching the right people with a great offer.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

AUGUST 28, 2024

This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry. Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues. When did conversions soar?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. Business email address Sign me up! What objections they have. Processing.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Lead Fuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Start-ups 105

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically. Then, you will receive a summary of the results by the end of the session.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Search Engine Land

SEPTEMBER 11, 2023

In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

SalesProInsider

AUGUST 13, 2020

Whether they are face-to-face or virtual, productive sales conversations are not a sideline sport. This episode of virtual selling, concrete results will help YOU make it a participative sport! Think about the last sporting event you watched…the key word is watched. Nope, in selling efforts, collaboration is king.

Conversion 127

Conversion Sports Objectives and Key Results Gaming 127

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. The Best Cold Calling Script Ever To Warm Up Leads If you're having trouble coming up with a cold call script of your own, try this one. Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Iannarino

FEBRUARY 28, 2024

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? There have never been as many options to continuously level up your sales force. Your team wants you to coach them.

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Veloxy

SEPTEMBER 30, 2021

This is the golden key to cold calling! Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. In its simplest form, cold calling is the act of calling someone whom you’ve never had contact with before, with the ultimate intention of selling them your product or service.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Tibor Shanto

SEPTEMBER 28, 2021

Yet every time we do an exercise around what “you sell”, we see a different result. Most of the time the answer is a description of their product, and when it’s not, it’s usually no more than a feel-good statement, “I sell peace of mind,” “I sell myself.” The goal is to align with their objective and desired outcomes.

Objectives and Key Results 167

Objectives and Key Results Appointment Prospecting Up-sell 167

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 110

Conversion Objectives and Key Results Drivers/motivators Trust 110

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. In Sell The Way You Buy , I refer to these as Unknown-Unspoken problems. For example, consider a busy small business owner wearing more hats than she should.

Process 227

Process Customers Objectives and Key Results Clients 227

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. Fortunately, we ended up growing that company to 700 employees and $100M over seven years before being acquired. Since leaving my post as a research scientist, I’ve been a part of four great start-ups in sales leadership roles. Frame the problem.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208