Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." During each conversation, we offered advice on how to improve their marketing. This valuable information led to some great conversations and attracted more people to our HubSpot lounge who wanted tips about their marketing, too.

Tradeshows 74

Tradeshows Represent Consult Contact 74

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Hubspot

AUGUST 30, 2011

Fact: "Free trials" are an excellent way to demonstrate the value of your product & increase conversion. Fantasy: Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. Fact: Tradeshows are one of the most costly ways to generate leads & customers. Conversion matters.

Tradeshows 78

Tradeshows Networking B2C Lead generation 78

Heinz Marketing

JULY 31, 2020

In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event. Interactivity keeps audiences engaged and present at virtual events. What did they interact with? What did they respond to?

Tradeshows 116

Tradeshows User Experience B2B Promote 116

Score More Sales

MARCH 13, 2013

Shaking someone’s hand, exchanging smiles and laughs with clients you may not have yet met, and standing in front of a buyer to look them in the eyes with assurances are things you cannot do by video chat, email, or a phone conversation. During the show, be present.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

Hubspot

MAY 27, 2014

End Your Presentation With an Option to Download the Slides. But even the best speeches are lost opportunities if you don''t translate them to visits to your website and potential conversions. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides.

Lead generation 78

Lead generation Tradeshows Follow-up Contact 78

Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try. A/B testing.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Salesmate

APRIL 10, 2020

Once the prospects’ requirements are clear; present your product as a solution explaining how it can help in fulfilling their needs. By automating the follow-up, you and your sales reps will get more time to focus on creating new sales strategies for increasing your conversion rate. . Sales fact 2: Prospecting should be strategized.

Tradeshows 93

Tradeshows CRM Pipeline Follow-up 93

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Process Campaign Contact 131

Hubspot

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions. And the P.A.

Tradeshows 101

Tradeshows Lead generation Promote Launch 101

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Pointclear

FEBRUARY 2, 2012

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. Prospect behavior—hits the client’s website, visits a tradeshow, etc. 4:15 min —How analytics are used in lead generation.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. Companies should be ready to be active contributors and bring practical value to the conversation.".

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Shared interests or similar problems will be a good conversation starter. This brings little value to the conversation. Image Source.

Networking 81

Networking GTM Tradeshows Referrals 81

Heinz Marketing

MARCH 23, 2021

On-demand presentations. Jumpstart the conversation before the conversation has even started. Online events don’t have to be lackluster video presentations. Social media and integrated apps are a few ways to create an interactive, two-way conversation throughout each participant’s event journey. Engagement Apps.

B2B 85

B2B Presentation CRM Strategize 85

Sales Hacker

APRIL 21, 2022

This will help you get a sense of all the things a mature business presents to their buyer. This could be putting a billboard on the 101 , investing in a big space at a tradeshow, hiring famous event speakers or running a Super Bowl commercial. These deal rooms support champions during internal conversations with stakeholders.

Cross-sell 103

Cross-sell Legal Contract Price 103

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they''re being successful.”.

Tradeshows 78

Tradeshows Objectives and Key Results Technology Technology 78

Heinz Marketing

FEBRUARY 20, 2019

Webinars have been done the same way for a long, long time, essentially comprised of one-sided PowerPoints, linear presentations, and a feeling of being lectured at. With a panel webinar, however, you’re able to foster much more fluid conversations not just between your panelists, but with the audience as well. To Drive Authenticity.

Cross-sell 70

Cross-sell Promote Lead generation Presentation 70

Heinz Marketing

JULY 29, 2020

presented by Brian Dean of Backlinko. presented by Dana DiTomaso of Kick Point Inc. The way they speak about it will give you good language cues to help the client get on board , both in conversations and in the reporting and deliverables you provide. Below, you’ll find notes I took on my two favorite sessions.

Promote 21

Promote Niche Clients Follow-up 21

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Now let's contrast that experience against, say, blogging.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. I hope you’re all out there killing it and closing some deals. We don’t.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Heinz Marketing

FEBRUARY 20, 2019

Webinars have been done the same way for a long, long time, essentially comprised of one-sided PowerPoints, linear presentations, and a feeling of being lectured at. With a panel webinar, however, you’re able to foster much more fluid conversations not just between your panelists, but with the audience as well. To Drive Authenticity.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

SalesLoft

NOVEMBER 2, 2023

How can these conversations help you hit your revenue and forecasting goals? Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. Fast forward to the present, and a significant number of organizations have ventured into AI initiatives. What catalyzed this dramatic shift?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Heinz Marketing

FEBRUARY 26, 2019

With the right integration, you are able to continue the conversation rather than reaching out cold. Or perhaps you want to improve your lead conversion rates, follow-up actions, and broader lead engagement tactics. If a lead registers but doesn’t attend a webinar, they can be added to a specific nurture program. We’ll see you there!

Technology 63

Technology Technology Angle Follow-up 63

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? Quality conversations and personal engagement with prospects. Instead we drive intimacy with one-to-one conversations. Now let’s explore why all conversation is not the same. Is it the person who signed up for your webinar this week?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Heinz Marketing

APRIL 4, 2018

Lately, a lot of marketing conversations stem around the need for delivering stronger leads. I may be a little biased because our own Matt Heinz is presenting at 1pm PT, but when you look at the lineup and topics, you know it’s bound to be good. It’s not even required you give your email at any point in time. Hope to see you there!

Technology 69

Technology Technology Pipeline Clients 69

Cience

NOVEMBER 20, 2019

Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. KPIs for the sales team: appointments held, conversions to sales opportunities. Few people get surprised upon finding a small present in their hotel room or on their chairs these days.

Lead generation 40

Lead generation B2B Appointment Campaign 40

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. A well-presented value. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to.

Customers 20

Customers Tradeshows Technology Technology 20

Veloxy

JUNE 27, 2022

As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. The two video clips shared below are the pre-hire and post-hire conversations with the hiring manager at Google. What salesman doesn’t need that form of courage when presenting to leads and customers? Cedar Rapids.

Non-Profits 162

Non-Profits Cold Call Tradeshows Sales 162

Hubspot

MAY 8, 2015

While creating the survey for this report, we were interested in whether the different industries had radically different conversion funnels across visitors, leads, and sales opportunities. Paths to conversion are complex, and brands need to be present in their audiences’ sales journeys. Tweet This Stat ). Tweet This Stat ).

Tradeshows 78

Tradeshows Click Through Rate Technique Healthcare 78

Score More Sales

APRIL 10, 2013

Next were 5 very strong presentations from the main stage sharing statistics, facts, strategies and tactics attendees could take home with them. Kraig Kleeman (author, speaker, and strategist at KraigKleeman ) had strained vocal chords so it was a bit squeaky of a presentation, yet his content was music to my ears: Words Matter!

Inside sales 78

Inside sales Tradeshows Cold Call B2C 78