ClickFunnels

JULY 22, 2021

This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). In 2018, usability expert Kara Pernice discussed research that showed how users don’t pay attention to in-line mobile ads.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. The key here is to clearly understand your website’s segments – know which pages drive conversions and which focus on awareness.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

The 5% Institute

AUGUST 5, 2021

These are that you need to need to position yourself and your solution the right way , and you need to prescribe your solution, rather than just present it. Mercedes Benz through their value messaging; have been able to surpass the cars general function. Prescribing Versus Presenting. Positioning. Finding Pain. Pain points.

X-functional 145

X-functional Presentation Clients Closing 145

Hubspot

MARCH 23, 2018

Conversation Starters. If you were giving a presentation, what would the topic be? A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. In other words, the ability to start a conversation translates to real business. Do you listen to any podcasts?

Conversion 101

Conversion Networking X-functional Start-ups 101

Martech

MAY 2, 2024

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. Iterable added two functions to its customer engagement platform. corporate employees, students, etc.).

X-functional 107

X-functional Appointment Promote Campaign 107

Jeff Shore

MAY 22, 2018

That’s the truth, and it points to one of the most common errors made in sales presentations. Because an early price conversation will draw your customer’s mind in the wrong direction. Great salespeople are masters at deferring the price conversation. But you can control how deep that conversation will go. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

Partners in Excellence

APRIL 4, 2013

” There are industry focused insights, “These are things happening in the XYZ segment which may present opportunities for you.” They may be about their customers, “Your target customers are facing these issues, which present an opportunity for you to address.” ” All this in a 45 minute call.

X-functional 115

X-functional Manufacturing Drivers/motivators Finance 115

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

Highspot

FEBRUARY 20, 2025

Rather than letting potential objections shut down the conversation, top sales teams use them to dive deeper into a prospect’s concerns. Overcoming most sales objections with confidence builds credibility and increases conversions. ” Using empathy and validation builds trust and keeps the door open for more conversation.

Objection handling 52

Objection handling X-functional Technique Price 52

ConversionXL

JULY 20, 2019

Once you perfect your ecommerce email marketing strategy, conversions will soar. Segment your audience using real-world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B, and C. The email still feels functional and transactional.

Conversion 90

Conversion Promote X-functional Start-ups 90

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Chatbots were one of the first tools to take the conversational marketing world by storm.

Retail 130

Retail Growth X-functional Cross-sell 130

SaaStr

AUGUST 26, 2024

So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC. We get it :)!

Networking 119

Networking GTM X-functional Finance 119

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. Does it mean bringing in X% of new business to hit that number? We ended at 96% of the plan.

X-functional 136

X-functional Trust Presentation Drivers/motivators 136

ConversionXL

DECEMBER 30, 2015

Once you perfect the strategy, conversions will soar. Segment your audience using real world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B and C. The value might be the same, but the way the value is presented can have a big impact.

Conversion 88

Conversion Promote X-functional E-commerce 88

Gong.io

NOVEMBER 1, 2021

It’s arguably the best sales presentation of all time, the GOAT if you will. It’s textbook for presentations, specifically ones that are sales in nature. As you watch this Steve Jobs keynote (dare I say, Masterclass), be on the lookout for these 9 sales presentation lessons. Sales Presentation Lesson #1: Demolish the status quo.

Presentation 71

Presentation Pitch Sales X-functional 71

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. The more advantages you present, the more objections you’ll receive. Do you have a strategy in place for X? Who’s responsible for X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 100

B2B X-functional Cold Call SQL 100

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

ConversionXL

JULY 30, 2018

The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Conversions. We can say, “95% of the time, our sample results will fall within x% of the actual results in the total population.” Conversions in version A. Conversions in version B.

A/B testing 100

A/B testing X-functional Represent Conversion 100

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Special Offers (So) The final element is the special offer.

B2B 118

B2B GTM Objectives and Key Results Sell 118

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Many salespeople follow an old school type method; they present early, hope something sticks, and pray that the potential client will sign the deal.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. This is particularly true in B2B companies.

X-functional 104

X-functional Objectives and Key Results Technology Technology 104

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. moves the mouse cursor next to the browser window closing X). What’s stopping them from buying – emotionally, functionally or otherwise?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. It must be presented in its most basic form so that it’s as simple as possible to perform.

Conversion 90

Conversion X-functional Launch Technology 90

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. Which conversion rate should we measure to drive these goals and how can marketers squeeze the data lemon in our optimization efforts? But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

The 5% Institute

JUNE 18, 2020

The question to ask however, is if you keep the conversation technical – can it impact your closing rate? If you’re selling software, technology, or even interesting gadgets; chances are that you’ll be having detailed conversations with your potential clients. The Technical Sale Tip #2 – Don’t Present Too Early.

Technical Sales 98

Technical Sales Technique Consult X-functional 98

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 122

CTR X-functional Profit margin Contract 122

Partners in Excellence

JUNE 14, 2016

Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. They sometimes can present feature – benefits, for example, “improved productivity, reduced cost,” and so forth. Open rates, click throughs are plummeting.

X-functional 82

X-functional Customers Manufacturing Sales 82

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 81

X-functional Non-Profits Objectives and Key Results Profit margin 81

Hubspot

AUGUST 8, 2019

Number of conversations. Number of demos or sales presentations. Conversion rate by sales funnel stage (by team and by individual). Percentage of prospects who agree to a conversation. Primary Conversion Metrics. Average number of conversations for won opportunities. X months or years). Call-backs.

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

JULY 10, 2020

And make sure they’re a part of your final presentation, your business case review, and contracting. This stage is all about understanding the feature functionality your buyer is looking for and how closely your solution aligns with it. What is each function’s challenge with the current environment? Decision criteria.

Legal 129

Legal X-functional Contract Presentation 129

ConversionXL

SEPTEMBER 17, 2015

I want to present a few tactics to change how groups act. Your job as an optimizer is to change the conversation, usually subtly, to force the people around you to eat veggies. What you should do: Always – and I do mean always – move the conversation towards what are the feasible outcomes. Presentation.

Real Estate 114

Real Estate User Experience X-functional Presentation 114

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81