Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 106

X-functional Non-Profits Objectives and Key Results Profit margin 106

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. This is particularly true in B2B companies.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

The 5% Institute

AUGUST 5, 2021

These are that you need to need to position yourself and your solution the right way , and you need to prescribe your solution, rather than just present it. Mercedes Benz through their value messaging; have been able to surpass the cars general function. Prescribing Versus Presenting. Positioning. Finding Pain. Pain points.

X-functional 145

X-functional Presentation Clients Closing 145

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. Does it mean bringing in X% of new business to hit that number? We ended at 96% of the plan.

X-functional 115

X-functional Trust Presentation Drivers/motivators 115

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 76

Sell X-functional Networking Follow-up 76

ConversionXL

JULY 20, 2019

Once you perfect your ecommerce email marketing strategy, conversions will soar. Segment your audience using real-world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B, and C. The email still feels functional and transactional.

Conversion 90

Conversion Promote X-functional Start-ups 90

Hubspot

MARCH 23, 2018

Conversation Starters. If you were giving a presentation, what would the topic be? A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. In other words, the ability to start a conversation translates to real business. Do you listen to any podcasts?

Conversion 101

Conversion Networking X-functional Start-ups 101

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Logic is kind of a niche word, although I will use it often in this article. Similar Products.

UX 115

UX Technique Conversion Product 115

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 71

X-functional Referrals Sales Follow-up 71

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Special Offers (So) The final element is the special offer.

B2B 88

B2B GTM Objectives and Key Results X-functional 88

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 122

CTR X-functional Profit margin Contract 122

Jeff Shore

MAY 22, 2018

That’s the truth, and it points to one of the most common errors made in sales presentations. Because an early price conversation will draw your customer’s mind in the wrong direction. Great salespeople are masters at deferring the price conversation. But you can control how deep that conversation will go. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

ClickFunnels

JULY 22, 2021

This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). In 2018, usability expert Kara Pernice discussed research that showed how users don’t pay attention to in-line mobile ads.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JULY 27, 2015

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. In addition, better user experience equals reduced friction, boosting conversions and revenue. 7 ways steps to more accessible forms (that will boost your conversions too). Let’s get to it.

Conversion 119

Conversion User Experience UX Follow-up 119

Search Engine Land

MAY 6, 2024

Mark knew how I functioned and I knew how he functioned. Mark was the golden child in partnership conversations with ad platforms. What Mark meant to me Back in 2016 I presented at my first Pubcon Vegas (my first big talk). That was the beginning of our very special friendship. Both of us have/had a bit of a shy streak.

X-functional 109

X-functional Sports Represent Start-ups 109

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Many salespeople follow an old school type method; they present early, hope something sticks, and pray that the potential client will sign the deal.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. The key here is to clearly understand your website’s segments – know which pages drive conversions and which focus on awareness.

X-functional 87

X-functional Objectives and Key Results Engineering High impact 87

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. While the option to create a filter is present, you can’t actually filter out IP addresses here. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

The 5% Institute

JUNE 18, 2020

The question to ask however, is if you keep the conversation technical – can it impact your closing rate? If you’re selling software, technology, or even interesting gadgets; chances are that you’ll be having detailed conversations with your potential clients. The Technical Sale Tip #2 – Don’t Present Too Early.

Technical Sales 98

Technical Sales Technique Consult X-functional 98

ConversionXL

DECEMBER 30, 2015

Once you perfect the strategy, conversions will soar. Segment your audience using real world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B and C. The value might be the same, but the way the value is presented can have a big impact.

Conversion 88

Conversion Promote X-functional E-commerce 88

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. The more advantages you present, the more objections you’ll receive. Do you have a strategy in place for X? Who’s responsible for X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

JULY 30, 2018

The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Conversions. We can say, “95% of the time, our sample results will fall within x% of the actual results in the total population.” Conversions in version A. Conversions in version B.

A/B testing 100

A/B testing X-functional Represent Conversion 100

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. Which conversion rate should we measure to drive these goals and how can marketers squeeze the data lemon in our optimization efforts? But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. moves the mouse cursor next to the browser window closing X). What’s stopping them from buying – emotionally, functionally or otherwise?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Search Engine Land

FEBRUARY 9, 2023

An SEO executive needs to learn to present their ideas to the account manager. Become comfortable with verbalizing and presenting your ideas to the powers that be. And it's why SEOs need to be able to hang out with the marketing world and have grown-up conversations about the importance of SEO. And so on. That's under debate.

X-functional 98

X-functional Clients Account management Niche 98

PandaDoc

OCTOBER 13, 2022

Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel. A weakness that we’ve identified through our conversations with sales reps is that homegrown apps lack good project management tooling.

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. In other studies, they found that even sitting in the same room with the requester or sharing a conversation can change how we respond to their request. Point out some of the similarities to start a conversation. Conclusion.

Sell 98

Sell X-functional Sales Follow-up 98

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 83

B2B X-functional Cold Call SQL 83

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Chatbots were one of the first tools to take the conversational marketing world by storm.

Retail 52

Retail Growth X-functional Cross-sell 52

Anthony Cole Training

OCTOBER 13, 2014

Yes, the tenets for success was still based on a formula of sales steps and conversion ratios from one step to the next, but. Or, if you want to leverage our compensation model, you need to exceed this year’s goal by x.” Towards the end of my career, I contracted with a sales trainer, Tom.

X-functional 203

X-functional Drivers/motivators Sales Negotiate 203