Remove Conversion Remove Real Estate Remove User Experience
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7 strategies to maximize your AI-powered search market share

Search Engine Land

Producing purposeful, high-quality content drives essential KPIs such as impression share, SERP saturation and CTR, making it critical to focus on the KPIs that align with your goal, whether it’s driving visibility, engagement or conversion. Experience User experience matters. Get the newsletter search marketers rely on.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? One area of opportunity is ecommerce landing pages. Image source ).

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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. BUT this is the real world. You’re actively doing conversion testing. ” Finding The Companies Who Optimize.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link. After all, how many users accomplish their goal on your homepage?

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Microsoft on the future of advertising and conversational AI

Search Engine Land

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

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10 Tips That Can Drastically Improve Your Website's User Experience

Hubspot

On more than one occasion I have heard clients complain that there was too much white space on their site and that this unused real estate ought to be used for advertising more of their services. White space makes your content more legible while also enabling the user to focus on the elements surrounding the text.