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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. It needed to be more conversational.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This data can typically be found in your customer relationship management (CRM) system or sales reports. HubSpot : This is a comprehensive marketing, sales, and service platform that helps track marketing expenses, sales performance, and customer interactions.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. If you own a business that doesnt have limited resources or customer service teams hours, autonomous agents are your saviors.

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The Relevance Of A CRM For Financial Services

Salesmate

The kind of support you provide to your customers is as important as your services. One handy way of ensuring the best services for any business is using a Customer Relationship Management software that enables timely services as well as personalized experience for their customers. Role of a CRM in your business.

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