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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. It needed to be more conversational.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This data can typically be found in your customer relationship management (CRM) system or sales reports. HubSpot : This is a comprehensive marketing, sales, and service platform that helps track marketing expenses, sales performance, and customer interactions.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

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The Relevance Of A CRM For Financial Services

Salesmate

The kind of support you provide to your customers is as important as your services. One handy way of ensuring the best services for any business is using a Customer Relationship Management software that enables timely services as well as personalized experience for their customers. Role of a CRM in your business.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Drift : For AI-powered chatbots and conversational marketing. Creative Agencies : Provide design, content creation, and multimedia services. PR Agencies : Manage public relations and corporate communications.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search.

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