Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

B2B 132

B2B Campaign Represent Presentation 132

Partners in Excellence

JANUARY 20, 2025

High impact coaching is collaborative, learning conversations. When we look at our approaches to selling, we can recognize too much of what we do and how we engage customers are represented by the first two points. We sometimes think “coaching” is giving people the answers, feeding them data and information.

Customers 127

Customers High impact Technique Represent 127

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Why is this relevant to forecasted guidance?

X-functional 113

X-functional Finance Represent Territory 113

Martech

JANUARY 9, 2025

These AI-driven representatives will engage with customers in ways that are deeply aligned with the brands ethos, ensuring interactions are authentic, meaningful and memorable. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Sales Development Representative , which engages with potential leads 24/7. Sales Coach , which helps train sales teams and lets sellers practice pitching.

Launch 123

Launch Represent Engineering CRM 123

Martech

AUGUST 20, 2024

for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. He recommends a standard press release announcement for the other two groups, inviting them to schedule appointments with a customer sales representative to review their options.

Consult 126

Consult Technology Technology Represent 126

Salesforce

MARCH 12, 2025

Examples of assistive agents in action Customer service chatbots: These AI systems support representatives by providing real-time information and suggesting responses during customer interactions, allowing for quicker resolutions. These assistive agent provided service representatives with responses.

Represent 98

Represent CRM Customer Relationship Management Relationship Management 98

Martech

SEPTEMBER 13, 2024

Sales Development Representative engages with potential leads 24/7. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Coach helps train sales teams and lets sellers practice pitching.

Launch 112

Launch Pitch Represent B2B 112

Veloxy

DECEMBER 9, 2024

Be a Model Outside Sales Representative As a CEO or Sales Executive, your team looks to you for guidance. Is it increased lead conversion? For instance, are you focused on increasing lead conversion, shortening sales cycles, or improving customer retention? If so, don’t wait to reach out to a field sales representative.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Prohibiting it from engaging in conversations outside the context of a pre-approval application.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. Persuasive conversational skills are valuable. Ideally, a sales representative can update the program in real-time, from wherever they are. Why waste that value?

Territory 342

Territory Represent Sales Lead generation 342

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Conversica is an AI-driven assistant that engages leads through conversational emails.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Gravy

OCTOBER 29, 2024

The opening of a conversation is just as important as closing a deal, making daily prospecting essential for building new relationships. Sales professionals can often recall encounters with exceptional sales representatives who made a lasting impression, highlighting the importance of providing a memorable sales process.

Appointment 97

Appointment Negotiate Sales Represent 97

Martech

JULY 25, 2024

Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions. It’s available as self-service or with full creative support.

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Sales Pop!

MAY 22, 2023

There were days I couldn’t believe I was earning commission for having fun-filled conversations with my clientele. Examine your conversational style. Food is Always Welcome Hearing a response of, ‘I don’t have time,’ ask, ‘How about I bring in coffee with a treat to save you enough time for an introductory conversation?’

Sell 228

Sell Represent Commission Networking 228

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. Echo AI was able to shine a light on those conversations. From the POC exercise they saw an improvement in conversions. ” This is Centerfield’s first year using Echo AI.

Technology 111

Technology Technology Clients Campaign 111

Salesforce

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. How might we represent either of those traits linguistically? We chose the latter.

Conversion 126

Conversion Technique Represent Launch 126

Martech

JULY 12, 2024

At the end of the month you select your top three and that instigates what we call a ‘check in,’ an AI-powered career conversation.” “I know I might have to have more conversations [with investors] and might have to hear more noes but I have to keep pushing.” Another statistic?

Legal 114

Legal B2B Represent Pipeline 114

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. What Microsoft are doing is taking the same ad creatives and content that advertisers create for search, and are replicating them within the conversational experience as well. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

OCTOBER 3, 2024

Respond to comments, share user-generated content and participate in conversations. Show empathy and care Train customer service representatives to show empathy and understanding. Dig deeper: Show, don’t tell: How storytelling leads to lasting brand impact 5. Create communities (e.g., Address customer concerns with care and attention.

Drivers/motivators 134

Drivers/motivators Customers Trust Price 134

Sales Hacker

NOVEMBER 22, 2024

Tips to adapt : Shift conversations from latent to active needs : Understand the prospect’s organizational goals before pitching a solution. .” – Lisa Kelly (Head of Sales Operations at BambooHR) Adapting to the new buyer-seller dynamic The way buyers purchase has changed. Why anything? Hottest GTM jobs of the week Sr.

GTM 107

GTM Sales Represent Government 107

Search Engine Land

SEPTEMBER 4, 2024

Combining video and image assets in Demand Generation can increase conversions by 20% at the same cost per action (CPA), compared to those relying solely on video, according to Internal Google data. According to Google: DoorDash reported a 15x higher conversion rate and a 50% more efficient CPA using Demand Gen compared to VAC.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. Effective advertising and experiences should demonstrate attributable conversion, but also longitudinal engagement and value over time. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 115

Retail Networking Transportation Hospitality 115

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM 115

GTM X-functional Pipeline Construction 115

ClickFunnels

JANUARY 28, 2022

New products are sexy, cutting-edge and represent the creative spark that drives many entrepreneurs to create in the first place. While digital courses may not be quite as sexy as a new iPad, they represent the ultimate means of putting your business out in the open. The hype behind launching a new product is hard to replicate.

Launch 244

Launch Sell Represent Sales 244

Martech

JULY 18, 2024

Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

Campaign 111

Campaign Represent Gaming Follow-up 111

Martech

DECEMBER 20, 2024

The Sales Coaching skill lets agents actively participate in sales calls, providing real-time feedback to representatives and improving their performance. It learns from conversations in Slack channels and direct messages. This lets agents provide more relevant responses and actions based on the context of conversations.

CRM 104

CRM Engineering Clients Trust 104

Veloxy

JANUARY 18, 2023

Sales representatives engage in activities such as attending professional events or scheduling in-person meetings with prospects and existing customers. Features can vary from one product to another, but the goals remain the same: Field sales software aims to improve communication and visibility for outside sales representatives.

Territory 246

Territory CRM Represent Lead generation 246

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Search Engine Land

JULY 11, 2024

In-depth interviews Conduct one-on-one conversations with a participant to explore specific topics and ask in-depth questions. The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

DECEMBER 11, 2024

Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. “It becomes way simpler to have an agent that can be a companion for the representative throughout the whole call and throughout the engagement.

Customers 108

Customers Contact Service Represent 108

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 123

Promote Represent Technology Technology 123

Martech

NOVEMBER 13, 2024

They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 113

Gaming Conversion Objectives and Key Results Referrals 113

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Green represents progress and positivity, making it effective for actions like Next step or Complete. Continuous evaluation helps improve performance and increases conversions over time.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

Martech

OCTOBER 1, 2024

Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Sample account data.

Construction 115

Construction CRM Contact Follow-up 115