15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)
Sales Hacker
AUGUST 18, 2023
Tread carefully revenue pros… To help you sidestep some of the potential growing pains, here are 15 mistakes GTM teams often make when moving upmarket (and how to avoid them): One big flag would be shifting the conversation to consultative vs. transactional, which many reps don’t understand how to do. Needs more pre sales support.
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