Remove Conversion Remove SQL Remove Territory Remove UX
article thumbnail

Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

browser, region, etc.), and conversions; Collect data from the CRM about final orders/lead statuses; Stitch everything together by session to understand the cost of each session; Apply attribution models to understand the value of each session. How often an event or micro-conversion happened in a certain timeframe; Monetary features.

SQL 91
article thumbnail

A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

When you have scaled and when you are in those enterprise conversations. Tolithia Kornweibel : Sort of relates to a conversation we’ve had. And so bringing back the core discipline of market research to tech companies is something I’m pretty passionate about and had a lot of conversations with people about.

Up-sell 52