Behavior-Based Attribution Using Google BigQuery ML
ConversionXL
JANUARY 2, 2020
browser, region, etc.), and conversions; Collect data from the CRM about final orders/lead statuses; Stitch everything together by session to understand the cost of each session; Apply attribution models to understand the value of each session. How often an event or micro-conversion happened in a certain timeframe; Monetary features.
Let's personalize your content