Sales Pop!

OCTOBER 30, 2024

When sales reps understand the topics that resonate with their prospects, they can use this insight in their conversations, aligning their pitches with the interests and needs of potential customers. Sales reps can use these AI-refined podcasts to educate themselves on nuanced topics, effectively making podcasts a learning tool for the team.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

Customers 111

Customers A/B testing B2C Cross-sell 111

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates.

B2B 113

B2B Target audience/market Campaign Technology 113

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. During this, there are often more suppliers than users.

Consult 126

Consult Technology Technology Represent 126

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Sentiment analysis of conversations with PIA. Number of hours saved weekly (i.e.,

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 125

Strategize User Experience High impact Construction 125

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 137

Technology Technology Education Follow-up 137

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. ” Improvements in deep learning technology and the development of generative AI have enabled a deeper dive. Echo AI was able to shine a light on those conversations.

Technology 111

Technology Technology Clients Campaign 111

Search Engine Land

JULY 22, 2024

Recent tests of Privacy Sandbox technologies showed promising results, according to Google: 89% recovery of advertiser spend in Google Display Ads. 97% recovery of conversions per dollar in Google Display Ads. Google is discussing this pivot with regulators, including the UK’s CMA and ICO. By the numbers. Between the lines.

Technology 136

Technology Technology Conversion 136

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 108

Government Technology Technology B2C 108

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Drift : For AI-powered chatbots and conversational marketing. Hootsuite : For social media scheduling and analytics.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 110

Campaign Appointment Government Legal 110

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers. features Continuous Question Intelligence (CQI).

Government 110

Government Campaign Networking Technology 110

Veloxy

JANUARY 7, 2025

This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Also review what technology and tools your team employs. Quick response also leads to higher conversion rates , paving the way for better conversations. An informed team is flexibleand opens to new opportunities.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 19, 2024

Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills. Workflows become automated.

Manufacturing 125

Manufacturing Assembly Line Technology Technology 125

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Using AI agents to gain customer insights AI agents engage customers in conversations. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. Without that, they struggled with making a choice.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform.

Commission 121

Commission Engineering Launch Conversion 121

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 117

Growth Entertainment Sports Strategize 117

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. marketers by research firm Sago and conversation analytics software company Invoca. AI adoption. Shifts in perception. 45% said they were advanced.

Growth 127

Growth Technology Technology Follow-up 127

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Iannarino

JUNE 29, 2021

The critical shift in competitive strategy now tracks who can create the greatest value for the client during the sales conversation. In 2021, the new Holy Grail of competitive advantage is sales technology, especially automation. No technology will improve your effectiveness in a complex, dynamic, nonlinear conversation about change.

Clients 344

Clients Price Technology Technology 344

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology.

Territory 112

Territory Transportation Electricity Government 112

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. For instance, when iOS 14.5

Campaign 122

Campaign Conversion Strategize Trust 122

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Launch 112

Launch Pitch Represent B2B 112

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 116

GTM CRM Conversion Market share 116

Iannarino

JULY 30, 2021

The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums. In fact, many older communication practices have been replaced by more efficient technologies , even though they are not nearly as effective as the mediums we’ve allowed them to replace. The Medium and Its Meaning.

Technology 306

Technology Technology Clients Meeting 306

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Metrics include engagement time, location, frequency and conversion rates.

Technology 109

Technology Technology Networking Launch 109