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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” Politics drive up CPMs.

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Mastering sales territory management for better results

PandaDoc

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Thoroughly researching new areas and understanding their laws and regulations will help you successfully break into new territories. Request a demo today What is sales territory?

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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

In fact, it almost always increases the conversion rates of deals. Splunk is very enterprise and its CRO also sees 3x the conversions when they show up in person. Field Sales Drives Higher Conversion Rates at Toast Jonathan Vassil, CRO of Toast, shared a similar perspective but tailored to Toasts unique market: restaurants.

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Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

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Measuring marketing incrementality: Best of the MarTechBot

Martech

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

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Google’s Ads Data Hub: What you need to know

Search Engine Land

impressions, clicks, conversions) using hashed identifiers. This cross-platform measurement capability lets you understand the complete picture of user engagement and track conversions more effectively. This data is matched with Google’s ad data (e.g.,

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