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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. While not a city initiative, a Mountain West Region solar plant provides an excellent example of how digital advancement requires continued oversight and optimization — a lesson applicable to urban planners, tech companies and marketers alike.

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This day in search marketing history: March 10

Search Engine Land

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage.

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8 Data Visualization Examples for Marketers

ConversionXL

Notably, it includes an interactive, multi-variable line chart: In this example, a steep rise followed by an immediate dip in cost per conversion highlights a point of further investigation that wouldn’t immediately leap out if data was presented as numbers in a spreadsheet. Larger circles equal more conversions in a particular location.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Sure, you may have drooled over Pinterest's astonishingly high conversion rate , but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! 1) Healthcare.

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A New, Higher Bar for Compliance: Mitigating Risk and Enforcing Consistency

Xant

In Playbooks, you can set customized compliance restrictions based on location (global, regional, etc), time (date, day of the week, etc), or other activity (repeated dialing, outbound calls, etc). Custom sorts— Make sure reps focus on the best records first, resulting in higher compliance and higher conversation rates.

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

I am not winning deals for my business on LinkedIn, but I am starting conversations on LinkedIn, to ultimately win my right into the boardroom, and vice versa. Because I have to control my own destiny and fish outbound, not just be a magnet, for things that could come inbound in my territory. Phone, email.

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How to Run an Instagram Contest: A 10-Step Guide

Hubspot

Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. If you have an international audience, make sure you’re careful about using slang words or region-specific terms that might confuse people.

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