Search Engine Land

JUNE 6, 2024

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking. Conversion goals are imported by default with each import. Why it matters.

Conversion 103

Conversion X-functional Campaign Customers 103

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency. Expansion Potential. Advocacy Potential.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion Sell E-commerce Legal 124

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. A wide variety of proven page templates have been optimized for conversions.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This means that personalization and related technologies left the “nice to have” category for good.

UX 115

UX Technique Conversion Product 115

ConversionXL

JULY 27, 2015

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. In addition, better user experience equals reduced friction, boosting conversions and revenue. 7 ways steps to more accessible forms (that will boost your conversions too). Let’s get to it.

Conversion 119

Conversion User Experience UX Follow-up 119

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

Hubspot

MARCH 23, 2018

Conversation Starters. A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. Which ones?

Conversion 101

Conversion Networking X-functional Start-ups 101

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. The key here is to clearly understand your website’s segments – know which pages drive conversions and which focus on awareness.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. Have an impressive accomplishment under your belt? These shoes are waterproof” ).

X-functional 246

X-functional Gaming Pitch Government 246

Anthony Cole Training

OCTOBER 13, 2014

Yes, the tenets for success was still based on a formula of sales steps and conversion ratios from one step to the next, but. Or, if you want to leverage our compensation model, you need to exceed this year’s goal by x.” Towards the end of my career, I contracted with a sales trainer, Tom.

X-functional 204

X-functional Drivers/motivators Sales Negotiate 204

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. By training your team in the right way to conduct their coaching for sales performance conversations, handling objections and asking for the sale , you’ll reap the rewards again and again. Coaching For Sales Performance Reason #1 – Alignment. Reason #4 – It Builds Resilience.

X-functional 145

X-functional Sales Clients Closing 145

Martech

FEBRUARY 24, 2025

Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. For an enterprise that prioritizes projects from an early planning perspective, this can be a great way to remove that conversation from teams later on. if X, then Y).

X-functional 68

X-functional Territory Account management Strategize 68

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

Salesforce

OCTOBER 29, 2024

Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. For example, I might have X amount of dollars to implement ServiceNow, but then I need to connect that to Salesforce. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). ” If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions). .”

X-functional 113

X-functional Engineering Conversion Product 113

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. Increasing these may correlate with lower conversion rates.”. Common Conversion Activities in SaaS.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102

GTM Engineering Electricity X-functional 102

ConversionXL

JULY 20, 2019

Once you perfect your ecommerce email marketing strategy, conversions will soar. Segment your audience using real-world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B, and C. The email still feels functional and transactional.

Conversion 90

Conversion Promote X-functional Start-ups 90

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We win the “X’s” battle.).

Product 98

Product X-functional Price Sell 98

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

SEPTEMBER 26, 2014

Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.). If so, are the conversions you''re getting worth sacrificing that blog traffic? Blog Subscriber Email Optimization.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

Partners in Excellence

APRIL 4, 2013

” There may be functional levels of insight, “Manufacturing/Engineering/Finance/HR/Sales/Marketing (pick one) executives are seeing these issues as critical to the performance of their organizations in the next 18 months. There are very general levels of insight, “We see these trends in business which may impact you.”

X-functional 115

X-functional Manufacturing Drivers/motivators Finance 115

ConversionXL

DECEMBER 30, 2015

Once you perfect the strategy, conversions will soar. Segment your audience using real world data to deliver a personalized email and increase conversions. If user did X, send them Y three days later if they haven’t done A, B and C. They’re usually plain text and function (like the Airbnb example above).

Conversion 88

Conversion Promote X-functional E-commerce 88

Salesforce

DECEMBER 20, 2024

Our teams at Salesforce start by asking if the job to be done is best facilitated by a conversational experience at the beginning of the process. We can think of messages in the conversation feed as either user inputs , what you type and send to Agentforce, or the Agents responses, or Agentforce outputs.

X-functional 52

X-functional Customers UX Service 52

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. Finally, our last tip to help you with value messaging and to close more consistent sales , is that you should do everything you can to keep the conversation about them. As mentioned, the conversation should be focused on: Their situation.

X-functional 145

X-functional Presentation Clients Closing 145

Search Engine Land

DECEMBER 5, 2023

At this point, Bard and SGE are of more immediate interest for SEOs, but wholesale user adoption (including conversations/chat ) will almost certainly come with options for monetization. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

Martech

MAY 2, 2024

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms.

X-functional 106

X-functional Appointment Promote Campaign 106

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Jeff Shore

MAY 22, 2018

Because an early price conversation will draw your customer’s mind in the wrong direction. Great salespeople are masters at deferring the price conversation. There is only one objective in the early conversation, and that is to get the price discussion on the shelf. But you can control how deep that conversation will go.

Price 113

Price Customers X-functional Presentation 113

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs. If the eye is drawn, so is the cursor.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Highspot

FEBRUARY 20, 2025

Rather than letting potential objections shut down the conversation, top sales teams use them to dive deeper into a prospect’s concerns. Overcoming most sales objections with confidence builds credibility and increases conversions. ” Using empathy and validation builds trust and keeps the door open for more conversation.

Objection handling 52

Objection handling X-functional Technique Price 52

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. It allows you to control the process and conversation. Your average conversion rate per conversation. Related article: Qualities of A Leader – 10 x Needs For High Performance.

Outside Sales 145

Outside Sales Inside sales X-functional Sales 145

Search Engine Land

FEBRUARY 14, 2024

Migrate your Universal Analytics property’s Google Ads links to your GA4 property and do one or both of the following in your Google Ads account: Import Google Analytics 4 conversions and switch to bidding on them instead of the corresponding Universal Analytics conversions. Export historical data. GA4 sunset.

X-functional 102

X-functional Technology Technology Campaign 102

SaaStr

AUGUST 26, 2024

So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC. We get it :)!

Networking 119

Networking GTM X-functional Finance 119

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119