Highspot

DECEMBER 5, 2023

Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. These could range from increasing revenue to expanding market share or improving customer retention. Who are you selling to? It’s the point where you secure the customer’s commitment to buy. What are your goals?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Hubspot

JULY 22, 2020

The New Zealand-based company went from offering a few marketing services to being a full-service inbound agency. The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth. ArchiMedia's team created CTAs, landing pages, forms, and analytics to refine lead capture.

Referrals 101

Referrals Cross-sell Price Clients 101

The 5% Institute

MAY 24, 2023

Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data. Whether it’s expanding into new markets, increasing market share, or improving sales efficiency, having well-defined objectives provides a clear direction for the sales team.

Territory 52

Territory Objectives and Key Results Represent Pharmaceutical 52

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

ConversionXL

JUNE 16, 2022

This chapter of the marketing playbook covers how you’ll track the success of each campaign, channel, or asset. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. How to create a marketing playbook.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. As you can see, learning any of these four components will lead your brand down the path of achievement. What is their market share? Are they expanding?

Cross-sell 101

Cross-sell Follow-up Promote Price 101