Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services.

Go To Market 72

Go To Market Objectives and Key Results A/B testing Territory 72

Hubspot

JULY 22, 2020

The New Zealand-based company went from offering a few marketing services to being a full-service inbound agency. The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth. Cross-Selling and Upselling: The Ultimate Guide. How to Upsell Your Customers.

Referrals 101

Referrals Cross-sell Price Clients 101

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. The starting point for Demandbase and other ABM tools is a collaborative account identification process : Users upload Ideal Customer Profile data for target accounts or CRM data.

Real Estate 117

Real Estate B2B Contact Campaign 117

ConversionXL

JUNE 16, 2022

This chapter of the marketing playbook covers how you’ll track the success of each campaign, channel, or asset. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. How to create a marketing playbook.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Sales Hacker

FEBRUARY 7, 2018

Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. Originally this worked well. Randy was let go in July.

Growth 94

Growth GTM SQL Strategic partnership 94

Hubspot

FEBRUARY 6, 2014

The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. We''ve seen success with implementing inbound marketing for large businesses when they start small, like with a single product or business unit.

Cold Call 78

Cold Call Cross-sell Education Legal 78

Sales Hacker

SEPTEMBER 4, 2018

Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. It also involves translating your customers’ successes into a platform for orchestrating repeat business, recurring income, referrals, upsells, cross-sells, and brand advocacy. .

Customers 63

Customers Cross-sell Referrals Growth 63

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Let's use an example: Stitch Fix and Fabletics are both subscription-based services that sell clothes on a monthly basis and serve a similar target audience. Scaling down?

Cross-sell 101

Cross-sell Follow-up Promote Price 101

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same music.

Cold Call 22

Cold Call Trust Go To Market B2C 22

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Niche 52

Niche Cross-sell Price Referrals 52

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Invest in the Right Tools Invest in integrated tools that centralize data and automate tasks, such as CRM systems, sales enablement analytics and automation tools, and AI. This creates complexities for companies that are not easily solved.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. I mean I know I spend time in CRM and LinkedIn literally every day.

Pipeline 70

Pipeline Cross-sell Sales Up-sell 70

The 5% Institute

AUGUST 1, 2023

Customer Relationship Management (CRM) Maintaining strong relationships with customers is crucial for long-term success. Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Want To Close Sales Easier?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Gong.io

DECEMBER 15, 2022

The importance of this can’t be overstated, especially given the time-consuming nature of sales where reps spend around two-thirds of their time on non-selling activities. . Common goals include: Growing market share in a particular region. How to map sales territories effectively. Define your sales goals. Increasing sales.

Territory 62

Territory Cross-sell Sales Pipeline 62

SBI

MAY 2, 2018

By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and cross sell. Identify and win growth opportunities across your entire customer base through upsell, cross-sell, and pricing opportunities. Our guidance is fully traceable.

Gaming 55

Gaming Cross-sell Profit margin Price 55

Highspot

FEBRUARY 14, 2024

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Gong.io

AUGUST 24, 2022

From there, you apply your market share (as a percentage) to calculate forecasted revenue. For instance, if your total addressable market size is $20m, and you have a 10% market share, then you can forecast $2m in sales revenue. Your market share is based on previous performance, not viable future opportunities.

Territory 62

Territory Pipeline Finance Sales 62

Salesmate

OCTOBER 15, 2020

It controlled 70% of the market share for the computer mainframe industry. However, everything changed in the 1990s with new evolving trends and competition surging in the market. IBM lost approximately $16 billion, and its market share plummeted to 26%. However, make sure you do not cross the line.

Cold Call 59

Cold Call Appointment Negotiate Sales 59

The 5% Institute

MAY 24, 2023

Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data. Whether it’s expanding into new markets, increasing market share, or improving sales efficiency, having well-defined objectives provides a clear direction for the sales team.

Territory 52

Territory Objectives and Key Results Represent Pharmaceutical 52

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 64

Technology Technology Cross-sell Referrals 64

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling. Types of sales objectives.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

SBI

JULY 21, 2020

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. solid point solutions), but not enough focus on the presence of hub solutions.

Objectives and Key Results 56

Objectives and Key Results Pipeline Sales Technology 56

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Contract 59

Highspot

DECEMBER 5, 2023

Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. These could range from increasing revenue to expanding market share or improving customer retention. Who are you selling to? Cross-selling/upselling: Suggest additional products that complement their choice.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.

Price 110

Price Product Start-ups Niche 110

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same music.

Cold Call 45

Cold Call Trust Go To Market B2C 45

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Salesforce

NOVEMBER 19, 2024

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory Cross-sell 52