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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences. Act-On also says its customers enjoy the best email deliverability rates in the industry.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

These online channels usually don’t require a big staff to manage. But as sales take off, use your CRM to see trends in when and where your customers are spending. Then, after noticing customer demand for wholesale buying options, you can add that channel. Want to take the #1 CRM for a test drive?

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Equip your team with the right tools: In order to use MEDDIC successfully, you need a good way to keep track of all your customer data. A good Customer Relationship Management (CRM) tool is crucial here.