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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Dig deeper: 3 traits of an effective marketing CRM product owner Optimizing marketing performance Where are your contacts coming from?

CRM 116
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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 114
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Aligning project management and CRM: The secret to A+ business outcomes

Salesmate

For many of us, project management and CRM (Current Relationship Management) are two distinct processes that are largely different from each other. The range of activities carried out under both these management disciplines tends to achieve a common goal, that is, to satisfy customers and stakeholders alike.

CRM 121
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Michael Baumgaertner. Get MarTech!

CRM 105
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The Evolution of CRM (And Where it’s Going) in the Future

Sales Hacker

A sales CRM is a foundational tool for modern sales organizations. Here’s a closer a look at the evolution of customer relationship management and where it’s headed. This only means that customer relationship management (CRM) can no longer be relegated to the sidelines.

CRM 91
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Understanding each of them allows your team to implement the right strategies and serve customers with their needs, leading to accelerated sales and better results. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. There's more, read today!