article thumbnail

Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct. That’s it in a nutshell.

CRM 106
article thumbnail

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

Martech

For example, if your form includes job role, state and company size you can target marketing directors in Florida at companies with 10,000 or more employees with a post form submission follow up message, such as “Book a Demo.” The fields available for targeting are based on the fields included on your form.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much ‘Sales’ Should be in Product-Led Sales

Sales Hacker

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 125
article thumbnail

Answered: The 8 Most Common Questions About Sales Call Recording

Gong.io

Question 5: Does call recording software automatically log calls in your CRM? End of day CRM updating? It’s literally your CRM’s missing half. And for non-customer-facing teams, call recordings is a shortcut to be in the room for every big call/customer insight/competitive intel/you name it. Some states do.

Legal 118
article thumbnail

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. In the early days of growing her business, Alexander worked with an advisor and tried several CRM tools. “I’m

article thumbnail

How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. In the example below, I searched for "best CRM."

article thumbnail

Confused By New Data Privacy Laws? Start Here

Salesforce

This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills. Trending Articles 6 Easy Ways You Can Skill Up for AI 4 min read Generative CRM — Here's What It'll Mean For Your Business 6 min read 4.

Legal 92