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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct. I had my daughter here.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The other piece was that I needed a platform where I could own and grow my customer relationships.”.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. You can also look at a forecast of the MSV.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

These online channels usually don’t require a big staff to manage. But as sales take off, use your CRM to see trends in when and where your customers are spending. AI-powered tools Use generative AI to draft personalized sales or follow-up emails to customers by linking to your CRM. Take the free tour

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good Customer Relationship Management (CRM) tool is crucial here. Clarify what the MEDDIC sales process will look like in your organization: Work out step-by-step instructions for how sales reps should apply MEDDIC, so everyone’s clear on precisely how to use the framework effectively.