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The best way to determine these is to take an export from your CRM of the closed won opportunities, fill out the demographics, and rank them. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. Company technology landscape. Individual title. Quick tips: act fast!
How does your CRM describe those properties? The subject line is the gatekeeper of the rest of your email. You know who you're targeting and what you want them to do. From there, you must build the segment. Thinking about your buyer persona, what properties do they all have in common? Write click-worthy subject lines.
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