Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

Technology 104

Technology Technology Customer Relationship Management Campaign 104

Partners in Excellence

JANUARY 7, 2025

The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. We aren’t there yet.

Process 127

Process Strategize Clients Technology 127

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 107

GTM Growth Campaign Cold Call 107

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. It minimizes risk.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

JULY 27, 2022

Zocchetto shared a learning PayFit experienced early on: As PayFit began selling in global markets, they neglected to implement a CRM, creating many unnecessary complications for the business. Support autonomous sales cycles, onboarding, and customer service as much as possible to optimize your reach in the SMB market.

Go To Market 97

Go To Market GTM B2C Price 97

Martech

SEPTEMBER 11, 2024

Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome. The last person the executive or sales lead spoke to suddenly holds all the influence.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Outreach

OCTOBER 1, 2020

In short, they need to pick up the pace with go-to-market strategy during one of the toughest markets ever. Some tough questions go along with tackling those challenges: How do you motivate your go-to-market team every day during a time of constant uncertainty ?

Go To Market 66

Go To Market Drivers/motivators Technology Technology 66

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

AUGUST 13, 2024

“Those guys are going to market with a composable CDP as well. “We have some customers for whom we are their CRM system. .” The aim is to drive the most personalized content possible in the optimum channel, at the right time and with the right frequency, Blank explained. It sort of depends.

Customers 114

Customers GTM Launch Campaign 114

Anthony Cole Training

AUGUST 19, 2012

Use of CRM. Execution of companies go to market strategy. This person maintains a pipeline volume of 6 x the required sales results, updates their CRM information daily, grows book of business by net 10% a year while maintaining 90% of current client revenue. Pipeline volume. Sales activities. Compliance with operations.

Pipeline 158

Pipeline CRM Contact Sales 158

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

ClickFunnels

AUGUST 8, 2021

Here are some of the integrations that we offer: Email marketing integrations with apps like Mailchimp, ConvertKit, and Aweber. Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce. Landingi’s integrations include: Email marketing integrations with MailChimp, Aweber, ConvertKit, and other apps.

Lead generation 246

Lead generation A/B testing X-functional Price 246

InsightSquared

MARCH 6, 2018

Where to Start: CRM. Start building out your sales operations department by hiring someone to own your CRM. Your CRM is the backbone of your organization. Once you’ve established a dedicated owner of your CRM, sales ops will need to define processes and communicate them to the team. Go-to-market strategy.

Contract 119

Contract CRM Territory Sales 119

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. So how exactly do a CRM and a MAP enable ABM at scale? Let’s get into it!

CRM 120

CRM Contact Campaign B2C 120

Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?

GTM 122

GTM B2B CRM Go To Market 122

Sales Hacker

JANUARY 17, 2024

She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization. What You Will Learn: The differences in go-to-market motions across different stages of organizations.

GTM 119

GTM Pipeline CRM Go To Market 119

Sales Hacker

APRIL 23, 2024

Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS. 52:41 – One thing that is working for Linda in go-to-market right now. It’s flexible, scalable ABM built for you.

GTM 115

GTM Customers Go To Market CRM 115

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. You can try it for free today, or book a demo to go deeper at www.commonroom.io. Two stages of AI advancements and which is more valuable.

GTM 118

GTM Pipeline CRM Strategize 118

Sales Hacker

SEPTEMBER 17, 2024

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

GTM 122

GTM Contract CRM Technology 122

Sales Hacker

FEBRUARY 5, 2024

Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets. Approaches for operationalizing AI learnings across go-to-market teams. 43:20) One thing that is working for Andy in go-to-market right now. 26:00) Overcoming adversity in business school. (30:00)

GTM 117

GTM Finance CRM Go To Market 117

Sales Hacker

JULY 28, 2021

Automate processes: Integrate your CRM, marketing platform, and sales forecasting tools for accurate data. If you don’t have a CRM in place, focus on that first, otherwise, your forecasting tool will not have the right data to be of value. Oracle CX Sales is part of the Oracle Cloud CX suite and is a complete CRM solution.

CRM 130

CRM Pipeline Territory Sales 130

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

GTM 123

GTM B2B CRM Contact 123

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 124

GTM UX Go To Market CRM 124

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. Marketers struggle to ensure reps use the most up-to-date, on-brand materials.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 64

Product GTM Niche Growth 64

Sales Hacker

MARCH 30, 2021

Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. The Value Of CRM Integration [22:24]. We have relationships with the biggest CRM companies: Oracle CX, SAP CRM, Microsoft Dynamics and Salesforce (95% of our marketplace). The Value Of CRM Integration [22:24].

Sell 111

Sell CRM Appointment Up-sell 111

Sales Hacker

DECEMBER 6, 2021

You can customize almost any customer relationship management (CRM) system to support your organization’s sales funnel. But the best CRM for you is the one that can map to the processes in your sales funnel using the smallest amount of custom development. Here are the top three steps for finding the right CRM for your organization.

CRM 106

CRM SQL Government Customer Relationship Management 106

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Is there automation functionality?

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Sales Hacker

NOVEMBER 7, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 122

GTM B2B CRM Contact 122

Sales Hacker

OCTOBER 17, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 124

GTM B2B CRM Launch 124

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. There were sales tools and there were marketing tools; they came together in about 2016 when HubSpot really leaned into their CRM. HubSpot was a baby in the ecosystem at that time.

Launch 67

Launch Pitch Sports Consult 67

Sales Hacker

MAY 27, 2019

but to integrate them in a way that allows our go-to-market team to proactively manage the pipeline, identify risk and forecast the business more accurately. Everything moves through our CRM and the Metrics project to really isolate our “Disney World” numbers or Northstar metrics. So your CRM can grow with your business.

Pipeline 143

Pipeline CRM Technology Technology 143

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 122

GTM Consult Sell Engineering 122

Sales Hacker

JANUARY 7, 2025

Or if you look at, for example, some of the CRM, they started and they say, okay, my solution is a bit complex. Fred Viet: And I would say back to the safe plan is, you need to understand that we are in tech and product is important part and you need to make sure you’ve got a strong alignment between the product and the go-to market.

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

AUGUST 26, 2022

These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools. And as much as 79% of opportunity-related data collected by sales reps never make it to the CRM. Second, data that does get captured in systems like CRM is not reliable. Are the email IDs in the CRM correct to begin with?,

GTM 106

GTM CRM Pipeline Contact 106