Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.

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GTM Finance CRM Go To Market 121

Sales Hacker

SEPTEMBER 17, 2024

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. 13:05) Fundamental building blocks for an effective GTM tech stack. (21:15)

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GTM Contract CRM Technology 125

Sales Hacker

NOVEMBER 7, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

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GTM B2B CRM Contact 124

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

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GTM B2B CRM Launch 127

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

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GTM X-functional Start-ups Campaign 78

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.

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GTM B2B CRM Contact 126

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Anyway, let’s get into it.

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GTM Start-ups Follow-up CRM 123

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

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GTM Pipeline CRM Go To Market 122

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. 02:18) Reflecting on GTMfund’s 2023 year. (04:30)

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Sales Hacker

APRIL 23, 2024

Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS. 52:41 – One thing that is working for Linda in go-to-market right now. It’s flexible, scalable ABM built for you.

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GTM Customers Go To Market CRM 119

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. You can try it for free today, or book a demo to go deeper at www.commonroom.io. Two stages of AI advancements and which is more valuable.

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GTM Pipeline CRM Strategize 122

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

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GTM Consult Sell Engineering 125

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

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GTM X-functional Start-ups Relationship building 70

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

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Go To Market GTM X-functional Territory 97

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

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GTM Territory Commission Strategize 104

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

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Go To Market Objectives and Key Results GTM Price 119

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. What is your Ideal Customer Profile?

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GTM CRM Pipeline Referrals 118

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

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GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. 34:26) One thing that is working for Peter in go-to-market right now. The post GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy appeared first on GTMnow.

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GTM Drivers/motivators Pipeline Sales 104

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. “Those guys are going to market with a composable CDP as well. “We have some customers for whom we are their CRM system. Iterable has integrations with a number of established CDPs. It sort of depends.

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Customers GTM Launch Campaign 116

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Share Tag GTMnow so we can see your takeaways and help amplify them.

Product 67

Product GTM Niche Growth 67

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective.

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GTM Construction Go To Market CRM 88

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This is no longer news to go-to-market leaders. Integrating ecosystem data directly to the CRM streamlines outbound efforts while showcasing its value.

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GTM Strategize Launch Pipeline 114

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Thanks for reading The GTM Newsletter! GTM is evolving. Go-to-market motions are shifting.

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GTM UX Go To Market CRM 126

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth? Key Takeaways.

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Go To Market GTM B2C Price 97

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy.

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Go To Market GTM Launch Promote 62

Heinz Marketing

OCTOBER 3, 2024

However, COOs are challenged to facilitate this alignment in a way that fosters collaboration and drives data-driven decision-making across the entire go-to-market (GTM) function. Enable Data-Driven Decision-Making Develop a set up metrics that reflect this collaborative go-to-market approach.

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Growth GTM Pipeline CRM 97

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. That’s where RevOps frameworks come in. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

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GTM Contract Represent CRM 122

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

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Product GTM Sales CRM 126

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

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Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. You can also read this here on the GTMnow website.

Product 103

Product Growth GTM Hospitality 103

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. That’s it, that’s all. Wrapping up a super energizing trip.

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GTM Niche CRM Account management 123

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

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Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

AUGUST 26, 2022

These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools. And as much as 79% of opportunity-related data collected by sales reps never make it to the CRM. Second, data that does get captured in systems like CRM is not reliable. Are the email IDs in the CRM correct to begin with?,

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GTM CRM Pipeline Contact 108