Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. But one unassuming topic that kept coming up?

Cold Call 71

Cold Call GTM Objection handling Sales 71

ClickFunnels

AUGUST 8, 2021

Here are some of the integrations that we offer: Email marketing integrations with apps like Mailchimp, ConvertKit, and Aweber. Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Launch 101

Launch Product Contact Follow-up 101

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy.

Go To Market 62

Go To Market GTM Launch Promote 62

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

Pitch 66

Pitch Launch Sports Consult 66

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 112

GTM Strategize Launch Pipeline 112

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. The post Highspot Launches Highspot Copilot for Sales Enablement appeared first on Highspot. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7%

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

OCTOBER 17, 2023

He’s invested and advised for over a dozen companies, and launched AccelerateHC seven years ago to help companies think through the organization they need and ultimately help them recruit high performing talent. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 126

GTM B2B CRM Launch 126

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. But launching a successful product-led sales motion requires more than just a great offering. Do your homework: Before launching your product or service, do a round of beta testing, collect feedback, and adjust your product or service as necessary.

Product 77

Product Territory Sales Price 77

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 115

Growth Launch Territory Legal 115

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 125

GTM UX Go To Market CRM 125

Martech

SEPTEMBER 9, 2022

“There are some problems software can’t solve that need to be solved for our customers and for the broader B2B go-to-market community — and those are problems that really need to be solved by communities and networks.” ” Read next: Why community could be the next big thing in marketing. .

CRM 110

CRM Networking Niche B2B 110

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 115

GTM Sales Pipeline Growth 115

Highspot

SEPTEMBER 26, 2023

Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.” “In The post Highspot Launches Meeting Intelligence to Improve Real-World Coaching appeared first on Highspot.

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. In an article published by the Harvard Business Review , V.

Product 127

Product E-commerce Strategize B2B 127

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B Contact 27

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

Sales Hacker

FEBRUARY 7, 2018

Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. Originally this worked well.

Growth 100

Growth GTM SQL Strategic partnership 100

SalesLoft

NOVEMBER 17, 2020

So you can realize the full value of your investment, whiteboard your CRM lead management process and formally document it for all involved departments to review. Lining up the right people with the right skills helps the implementation go smoothly. Marketing Team: Deep involvement with creating cadences using persona-specific content.

Sales 105

Sales Territory Technology Technology 105

Sales Hacker

DECEMBER 21, 2017

Customer Relationship Management (CRM) Platform. Based on his matrix (see below) , companies reeling in below one million dollars in ARR can hire a number of tech-savvy staff, analysts and administrators to: Manage the CRM. Administer, synchronize and optimize technology stack including CRM. CRM administration and optimization.

Territory 106

Territory Non-Profits Contract Quota 106

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. In sales, interpersonal skills, such as empathy, patience, and EQ, shape how reps communicate effectively with prospects, handle objections with care, and build meaningful customer relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Simplify the Learning Process Start with the most critical selling points, then go deeper as needed. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Cience

OCTOBER 6, 2020

When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity. To avoid lead waste, update the ones you already have in your CRM. Some of it may be incomplete or outdated.

B2B 105

B2B Lead generation Contact CRM 105

Martech

MAY 28, 2024

Marketing automation and CRM 1. HubSpot HubSpot integrates marketing automation, customer service, sales and operations software into a single solution. It is a valuable tool for having your entire go-to-market (GTM) organization stay active and cohesive on LinkedIn.

GTM 120

GTM Drivers/motivators B2B Campaign 120

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

SEPTEMBER 18, 2023

Coordinate with other teams in the org (go-to-market, compliance teams) to help the central product team be successful Get something out there that has paying customers right off the bat (always have a value driven mindset) Bring in people who already know the new problem space that you’re solving for.

GTM 122

GTM Start-ups Follow-up CRM 122

Hubspot

FEBRUARY 6, 2019

Salesforce -- CRM. Many more exciting apps are in the pipeline now and will be launching over the course of 2019. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook. SurveyMonkey -- survey collection.

Launch 78

Launch Sports Clients Pipeline 78

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. New insight on opted-in individuals allows these teams to more quickly and effectively engage key in-market buyers. NEWTON, MA – SEPTEMBER 9, 2020. TechTarget, Inc. Media Contact.

Technology 39

Technology Technology Launch Prospecting 39

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! Ang In sales at least, AI’s value will be in automating those routine tasks no one wants to do like automatically populating and organizing your CRM.

GTM 85

GTM Sales Launch Pipeline 85

Hubspot

JANUARY 25, 2019

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. Examples that de-risk your business: Early customer traction or pre-sales : sales are made before the initial product launch. launch than a prototype. Here is a list of top funds in the U.S. grouped by region: 1.

Territory 97

Territory Finance Healthcare Negotiate 97

Highspot

SEPTEMBER 4, 2024

The next frontier Early on, Highspot decided to build, not buy, our unified enablement platform – our vision for the category breaks down silos in your go-to-market (GTM) organization, and the only way to do that is with a unified experience for GTM teams, unified data model, and unified AI that accelerates execution.

GTM 52

GTM Launch Sales Technology 52

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. I used to joke with you and your team about getting the bacon button in the CRM. We don’t know, but we’re just going to hopefully blast a bunch of stuff out.”

Pipeline 111

Pipeline Sales Prospecting Campaign 111

Heinz Marketing

DECEMBER 18, 2018

We can’t go through how to do each of the seven processes in detail in a blog post, but what we can (and will) do is cover the things to avoid. ABM is not a tactic, tool or campaign, but rather an entire go-to-market strategy.A Here are the foundational technologies you need for ABM: CRM. Marketing automation.

B2B 78

B2B Technology Technology Campaign 78