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Improving marketing operations performance: Best of the MarTechBot

Martech

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Tools: Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).

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AI agents offer a glimpse into a potentially simplified future

Martech

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. Whether you use a traditional CRM, a CDP or a data lake, all those repositories could effectively live in a unified, AI-interpreted environment.

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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

The investments include building a collaborative environment, putting your employees first, and investing in a smart, customizable CRM. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization. How To Think Strategically As A Leader.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. Assign the SDR teams accounts strategically. The challenge?

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How SMB RevOps leaders can compete with enterprise sales teams

PandaDoc

Leverage technology strategically Technology can be a great equalizer between SMBs and enterprise competitors but only if you deploy it strategically. Connect with your existing tools PandaDocs CPQ integrates with popular CRM systems, creating a seamless sales workflow without complex technical setup.