Martech

MARCH 5, 2025

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. What do C-level execs think of their GTM strategies?

GTM 116

GTM CRM Conversion Market share 116

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

Cold Call 71

Cold Call GTM Objection handling Sales 71

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. There’s potential to put it all together into a full end-to-end GTM campaign. And a GTM operations team that uses tools and AI to facilitate the work of the GTM teams.

GTM 110

GTM Growth Campaign Cold Call 110

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Anyway, let’s get into it.

GTM 122

GTM Start-ups Follow-up CRM 122

Martech

NOVEMBER 7, 2024

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 125

B2B Contract GTM CRM 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So we just.

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

NOVEMBER 7, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 67: Stop and Celebrate Your Wins with Scott Gifis appeared first on GTMnow.

GTM 123

GTM B2B CRM Contact 123

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 126

GTM B2B CRM Launch 126

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. The post GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi appeared first on GTMnow.

GTM 124

GTM B2B CRM Contact 124

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 120

GTM Pipeline CRM Go To Market 120

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 110

GTM Pipeline CRM B2B 110

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk appeared first on GTMnow.

GTM 123

GTM Consult Sell Engineering 123

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. Next, you’ll want to align all of this with your CRM.

GTM 118

GTM CRM Pipeline Referrals 118

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

APRIL 23, 2024

Why a modern go-to-market approach requires moving beyond legacy CRM systems. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. How Common Room unifies siloed data to enable a 360-degree view of the customer.

GTM 117

GTM Customers Go To Market CRM 117

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 103

GTM Territory Commission Strategize 103

Sales Hacker

JANUARY 2, 2024

It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 120

GTM Pipeline CRM Strategize 120

Martech

OCTOBER 22, 2024

Dig deeper: A scoring model your GTM team will fall in love with 3. This information can be integrated into your CRM and used to boost lead scores accordingly. Geographical location If your business focuses on a specific geographic region or offers country-specific offerings, prioritize leads from those areas.

Cross-sell 117

Cross-sell Lead generation GTM Territory 117

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 118

GTM Pipeline CRM Growth 118

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 103

GTM Drivers/motivators Pipeline Sales 103

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 98

GTM Cold Call UX Price 98

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. “We have some customers for whom we are their CRM system. ” But the data has to be in Iterable at some point in order for it to be activated, right? In fact, Iterable does have data repository capabilities. It sort of depends.

Customers 114

Customers GTM Launch Campaign 114

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. We have marketing, CRM, and other tools that prompt us to reach out to a customer, giving us a lot of background about why, giving us recommendations about what we might talk about. And this is exacerbated by all the AI adaptations and LLMs.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Outreach

JULY 16, 2021

Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective. A standard foundational tech stack for a go-to-market team might include a CRM, a sales engagement platform , a data management tool, and analytics software.

GTM 88

GTM Construction Go To Market CRM 88

Partners in Excellence

FEBRUARY 20, 2025

” And we develop our GTM strategies: “Find as many people who want to/need to buy our product as possible, and as quickly as possible!” For example, CRM used to be a very complex buying process, today it is very well understood by customers and sellers. It’s natural to think this way.

GTM 95

GTM CRM Presentation B2B 95

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Share Tag GTMnow so we can see your takeaways and help amplify them.

Product 65

Product GTM Niche Growth 65

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Search Engine Land

AUGUST 6, 2024

Back-end data steps to the fore Once user data gets into your CRM, it’s first-party data that you own and control – and, as you’ve probably heard ad nauseam in the last 18 months or so, its value in today’s privacy-first landscape is through the roof. Then, you would: Create a proxy metric in GTM. Business email address Sign me up!

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 122

Growth GTM CRM Launch 122

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Embed ecosystem data into the CRM Often being the source of truth, having data that doesn’t reside in the CRM can deprioritize it.

GTM 112

GTM Strategize Launch Pipeline 112

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 125

Product GTM Sales CRM 125

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 125

GTM UX Go To Market CRM 125

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

Heinz Marketing

OCTOBER 3, 2024

However, COOs are challenged to facilitate this alignment in a way that fosters collaboration and drives data-driven decision-making across the entire go-to-market (GTM) function. When all GTM functions are involved in this planning and decision making, all get a sense of ownership and accountability, leading to better execution.

Growth 97

Growth GTM Pipeline CRM 97

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 121

GTM Niche CRM Account management 121