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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 51:42 Why agentic AI makes customer relationships and long-term value even more critical. So what I would say is.

GTM 69
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine. Key Takeaways.

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4 Creative Ways to Navigate a Career That Starts in Sales

Sales Hacker

How good are you at relationship building and flexing that listening muscle? Making the shift from SDR to a marketing role is a big one as it pulls you out of the sales and GTM spheres into something slightly different. SDRs can make excellent customer success reps.

Clients 116
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? But buildings don’t write checks.

B2B 137
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Base Salary refers to an agreed-upon amount of payment an employee received as compensation for work rendered.

B2B 105
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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Even a brief in-person meeting can reinforce a strong working relationship. They put a face to your brand and underscore a commitment to the customer’s success.

GTM 111
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How B2B marketing is becoming a strategic growth driver

Martech

With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Despite AI advancements, human relationships remain key in B2B marketing.