CRM GTM Relationship Management 
Highspot
APRIL 9, 2025
Whether its a commercial banker structuring a mid-market loan or a relationship manager preparing for a portfolio review, your team needs to move fast. With one unified platform for GTM enablement , your team gets instant access to current and approved materials. How will you give your team fast access to compliant content?
Martech
JULY 25, 2022
Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.
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Highspot
MAY 20, 2021
Microlearning with AI-powered Recommendations and CRM Targeting. Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations.
Sales Hacker
NOVEMBER 3, 2020
Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. Joe Latchaw. WHY SALES HACKER? “ I keep coming back to SH for the community. Brian Smith Jr.
Highspot
MAY 3, 2024
This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.
Highspot
JANUARY 22, 2024
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
Highspot
JANUARY 22, 2024
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
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