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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”

CRM 118
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 113
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It’s the age of AI agents: See how marketers can build one themselves

Martech

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

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How to use generative AI to reduce friction and convert car buyers

Martech

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM. These are good credit risk customers; they simply present in different ways.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 114
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Onboarding: The Infinity Approach

Sales Pop!

Nutella is a sweetened hazelnut-cocoa spread, originally launched in 1964. Compare that to our product Pipeliner CRM. In the last year, we made a couple of thousand changes to Pipeliner CRM! One iteration is launched and makes its way through the whole process. Everything begins somewhere, and we start with Launch.

CRM 235
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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Launch 109