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CRM Security—At Pipeliner, We’ve Got This

Sales Pop!

This is why we’re starting a new series of articles detailing why, when it comes to CRM, you need not have such worries with Pipeliner. This is especially important when, for legal and other reasons, data cannot be shared from one geographical location to another. There are many IT security concerns in the world today. Risk Assessment.

CRM 245
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 129
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Importance of Integrating CRM with Other Systems

Sales Pop!

Today and into the future, it is vitally important that CRM should not be isolated from other systems, but as fully integrated with them as possible. There are open-source tools available in the CRM space for every function, with a module for each. Each of these systems should be integrated, step by step, into your CRM system.

CRM 130
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Unlocking AI’s potential in B2B marketing

Martech

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Without this plan, you’ll end up with BYOAI and chaos. AI is happening already.

B2B 122
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

With Revenue Cloud , you can automate invoices by combining all sales channels in your CRM and then using the built-in invoice scheduler. Here are common best practices: Integrate revenue management with your CRM. Your invoices and CRM data typically overlaps. Learn how Revenue Cloud can help.

Finance 104
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Concept Series—Fields and Forms

Sales Pop!

Fields and forms are utilized with Pipeliner CRM entities —which is how we refer to different CRM functions. There are even legalities involved, such as with HIPAA requirements, which means data access is a matter of law. Project management applications are generally not correlated with CRM. Opportunity. Appointment.

CRM 206
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What genAI means for your marketing skills

Martech

Sales Strong fit with sales and commerce: personalization, proposals and CRM support. If a policy exists but is framed in abstract or legal terms, it may go unnoticed unless it directly affects tools used in daily workflows like CRM systems. Underuse of ads and promotion aligns with that function sitting elsewhere. MRM manager.