Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Who uses CRM systems?

CRM 96

CRM Agriculture Hospitality Healthcare 96

Highspot

JANUARY 14, 2024

Introductions and Handoffs In the virtual sales process, trust can fall apart during handoffs. Introduction videos can help build trust and familiarity. Whether it’s a BDR’s initial call setup or introducing new team members, smooth transitions can preserve relationships.

Quota 52

Quota Sell Sales Contract 52

Gong.io

DECEMBER 5, 2022

This does wonders for the buyer-seller relationship. While 88% of buyers do business with trusted advisors, just 40% of decision-makers describe the sales profession as trustworthy. Such goals might include a revenue target or the acquisition of a market share. Targets and closes high-value clients. Time-based.

Strategize 62

Strategize Sales Quota Pipeline 62

Highspot

DECEMBER 5, 2023

Robust relationship building: Addressing customer needs fosters stronger, lasting relationships. Skillfully navigating these issues is vital for building trust and leading the customer to a purchase decision. These could range from increasing revenue to expanding market share or improving customer retention.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Hubspot

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Niche 52

Niche Cross-sell Price Referrals 52

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. You can find prospects from many sources including your CRM database, social media, industry events, and online search. Active listening, empathy, note-taking, trust-building, and following up are great skills to deploy in this stage. .

Process 83

Process Objectives and Key Results Repeat business Referrals 83