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What Is a Chatbot? How Is it Changing Customer Experience?

Salesforce

One of the earliest examples of a chatbot was a program called ELIZA , built by Massachusetts Institute of Technology professor Joseph Weizenbaum in the mid-1960s to simulate a psychotherapist. Chatbots can integrate with a company’s back-end systems, such as inventory management or customer relationship management (CRM).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

These online channels usually don’t require a big staff to manage. But as sales take off, use your CRM to see trends in when and where your customers are spending. AI-powered tools Use generative AI to draft personalized sales or follow-up emails to customers by linking to your CRM. Take the free tour

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good Customer Relationship Management (CRM) tool is crucial here. Clarify what the MEDDIC sales process will look like in your organization: Work out step-by-step instructions for how sales reps should apply MEDDIC, so everyone’s clear on precisely how to use the framework effectively.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Your CPQ tool needs to integrate not only with your customer relationship management (CRM) software but it must allow access across your organization. Because you must be able to bill for all of the products you quote, it’s important to have all of the CRM, CPQ and billing functions on a single platform.

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How to Win More Customers with Conversation Intelligence

Salesforce

The information is used for call summaries, which can be automatically entered into a customer relationship management (CRM) system and shared with sales leadership and other teams. Finally, the seller receives an automated alert in their CRM notifying them to send a follow-up email offering the prospect a discounted price.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. Rev up your workflow with a CRM: Cloud-based customer relationship management (CRM) software like Sales Cloud makes it easier for your team to find, track, and connect with customers to close more deals in one, streamlined place.