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4 critical platforms to support customer journey orchestration: Getting started on CJO

Martech

As you are planning for CJO, here are some things to consider related to your customer data: Do you have a customer data platform (CDP) already, and is it your primary “source of truth” about customers, or do you have other platforms like a CRM ? How is customer data being stored and accessed? How will you use audience segmentation in CJO?

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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

He compares it to the idea of a minimum viable product (MVP) in product development, stating that sometimes having a simple solution, like copying and pasting data into an Excel file, can be effective instead of aiming for perfection.

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The Ultimate Guide to Entrepreneurship

Hubspot

In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product. Today’s tech startups live by the mantra: “Fail forward.” Special programs.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Be realistic about who you’re targeting so you can take a focused approach to creating a minimum viable product. And use CRM data to find the average revenue per user. To avoid overestimating: Do your market research and use internal customer data when possible.

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Test demand with a minimum viable product: Create a simplified version of your product or service to test its performance in the real market. Improve productivity by getting the right CRM software. Leverage customer relationships: Use CRM tools to track interactions, sales data, and engagement opportunities.