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As you are planning for CJO, here are some things to consider related to your customer data: Do you have a customer data platform (CDP) already, and is it your primary “source of truth” about customers, or do you have other platforms like a CRM ? How is customer data being stored and accessed? How will you use audience segmentation in CJO?
He compares it to the idea of a minimumviableproduct (MVP) in product development, stating that sometimes having a simple solution, like copying and pasting data into an Excel file, can be effective instead of aiming for perfection.
In the long run, it’s better to focus on developing a minimumviableproduct , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product. Today’s tech startups live by the mantra: “Fail forward.” Special programs.
Be realistic about who you’re targeting so you can take a focused approach to creating a minimumviableproduct. And use CRM data to find the average revenue per user. To avoid overestimating: Do your market research and use internal customer data when possible.
Test demand with a minimumviableproduct: Create a simplified version of your product or service to test its performance in the real market. Improve productivity by getting the right CRM software. Leverage customer relationships: Use CRM tools to track interactions, sales data, and engagement opportunities.
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