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Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Be realistic about who you’re targeting so you can take a focused approach to creating a minimumviableproduct.
Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. You target certain kinds of customers with specialized products or services that meet specific needs — things that larger companies have overlooked. Improve productivity by getting the right CRM software.
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