Martech

AUGUST 19, 2024

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Tibor Shanto

AUGUST 5, 2021

It start with how sellers think about time; which is why in sales, time is value not money. With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives!

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy. Processing. See terms.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? Processing.

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113

Veloxy

MAY 30, 2024

It started with door-to-door sales and evolved into telemarketing and direct mail. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Highlight key benefits and use visuals if possible.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Enough of the ‘current state’ About 87% of businesses are in the early stages of AI adoption or have not yet started, according to McKinsey.

B2B 120

B2B Objectives and Key Results Legal Territory 120

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Email: Business email address Sign me up! Processing.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” ” He makes a strong case that structuring Salesforce and most CRMs around leads is inherently flawed. The result is that the company doesn’t act as a single entity.

Objectives and Key Results 88

Objectives and Key Results B2B CRM Territory 88

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. Choosing a CRM for startups offers a lot to entrepreneurs with useful features that can help you build a better business.

CRM 116

CRM Pipeline Objectives and Key Results Contact 116

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” So what is coaching?

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Veloxy

FEBRUARY 13, 2023

Let’s get started (or fast forward using the table of contents below)! ” or “What is your current CRM?” While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. What are open ended sales questions? The same is true in sales.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

DECEMBER 28, 2023

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Sales Pop!

SEPTEMBER 13, 2024

Sales teams face many challenges, such as managing CRM systems and manually entering data. This article outlines actionable steps for leveraging AI tools, such as Salesforce Einstein , HubSpot AI , and Pipeliner CRM Voyager AI Gen2, to automate these tasks. How to Automate CRM Data Entry: 1. Track the time saved over a week.

Objectives and Key Results 130

Objectives and Key Results Objection handling CRM Pipeline 130

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 133

Objectives and Key Results Cold Call Sales Follow-up 133

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Sales Pop!

OCTOBER 18, 2021

In case you think that after creating such a setup, your salespeople will immediately start using it, you’re wrong. Once you deal with all the seven points above, you can start building a sales setup that will function within the complete system. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B.

Prospecting 212

Prospecting Price CRM Lead generation 212

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Hubspot

MARCH 12, 2025

Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Veloxy

MARCH 15, 2023

Let’s get started. It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process! Start using them today.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Veloxy

APRIL 12, 2023

Let’s get started! Speed up the process. This means providing them with accurate and up-to-date information about the benefits of solar, how it works, and what their options are. Remember, a free consultation is a great way to start building a relationship with your customer.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Sales Hacker

MAY 17, 2021

So how do you build a CRM that salespeople, managers, and executives love? How do you leverage a CRM to align teams and improve efficiency? And how can a CRM drive organizational change throughout a company? How to get more value from your CRM. Let’s start from the beginning. So how do you get more out of your CRM?

CRM 99

CRM Objectives and Key Results Pipeline Finance 99

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. You automatically assume that your time and monetary investment will start to pay off immediately.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

PandaDoc

MARCH 25, 2025

Take buying a CRM, for example. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation. You cant just pick it off a menu.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Sales Hacker

SEPTEMBER 24, 2020

Our back was up against the wall, and we were really looking for something, anything, that could help us milk a couple extra deals with the resources we currently had. We have demos set as an events object. Setting Up the System. Starting the Conversation. By the way, we picked up an extra 5% reply with this email.

CRM 108

CRM Conversion Objectives and Key Results Campaign 108

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. Plan follow-up strategies when, how, and what to say.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Businesses can increase their Salesforce ROI by leveraging external expertise to optimize the CRM investment.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Hubspot

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. Get started below. What is CRM? Does my company need a CRM?

CRM 78

CRM Contact Contract Objectives and Key Results 78

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Search Engine Land

OCTOBER 8, 2024

Getting started with video ads is much easier than it used to be. Dig deeper: How to overcome the top 3 objections to YouTube video ads Performance Max and Demand Gen campaigns cast a very wide net and use more automation signals, but don’t give nearly as much data and don’t have as much control. Watching a key video.

Service 96

Service Appointment Objectives and Key Results Campaign 96

Veloxy

OCTOBER 29, 2021

So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. So with sophisticated enough AI, you can analyze prospect and customer data, predict which of them is more likely to close, recommend the most effective sales actions to carry out, forecast results, optimize prices and much more.

Sales 223

Sales Non-Profits CRM Pipeline 223