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Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City. I know you are a proud alumni and diehard fan of Ohio State University. Matt: I am doing great.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork. You can integrate your SPIFF objectives into your CRM platform, so your team has the information at their fingertips. If not, you can make adjustments and try again.

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Top 10 Sales Incentives That Actually Work

Salesforce

Encourage a collaborative approach — like split sales incentives or team activity rewards — for those who enjoy teamwork. If you have a central knowledge base the whole team uses, such as a CRM , that’s a good place to put it. Don’t always force your team into competition with one another for bonuses.