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Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems

SaaStr

Start With The Hard Problems Rather than building basic CRM, Veeva tackled complex regulatory and compliance challenges that kept pharma CIOs up at night. Land and Expand Like Crazy The initial Veeva CRM product was just the wedge. They earned trust by solving the thorny problems others avoided.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

These online channels usually don’t require a big staff to manage. But as sales take off, use your CRM to see trends in when and where your customers are spending. AI-powered tools Use generative AI to draft personalized sales or follow-up emails to customers by linking to your CRM. Take the free tour

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good Customer Relationship Management (CRM) tool is crucial here. Clarify what the MEDDIC sales process will look like in your organization: Work out step-by-step instructions for how sales reps should apply MEDDIC, so everyone’s clear on precisely how to use the framework effectively.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Your CPQ tool needs to integrate not only with your customer relationship management (CRM) software but it must allow access across your organization. Because you must be able to bill for all of the products you quote, it’s important to have all of the CRM, CPQ and billing functions on a single platform.

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How to Win More Customers with Conversation Intelligence

Salesforce

The information is used for call summaries, which can be automatically entered into a customer relationship management (CRM) system and shared with sales leadership and other teams. Finally, the seller receives an automated alert in their CRM notifying them to send a follow-up email offering the prospect a discounted price.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. Rev up your workflow with a CRM: Cloud-based customer relationship management (CRM) software like Sales Cloud makes it easier for your team to find, track, and connect with customers to close more deals in one, streamlined place.