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Hard skills are job-specific knowledge, such as CRM proficiency, product expertise, or proposalwriting, while soft skills center on interpersonal and emotional abilities like communication, empathy, and resilience. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.
Here are some ways to get started: AI-powered insights: If your CRM has AI integration, use it to mine sales communications for relevant information, like recurring pain points or industry challenges. Maybe your customer gets a promotion if they onboard your CRM platform, which would help increase their company’s year-over-year revenue.
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