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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Get your next business solution Check out the AppExchange collection “Trailblazer Top Picks” for software to enhance your company’s own CRM experience.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This data can typically be found in your customer relationship management (CRM) system or sales reports. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customers 110
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How to use generative AI to reduce friction and convert car buyers

Martech

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders.

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5 Things Your Financial Services CRM Needs to Have

Salesforce

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

CRM 102
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Where are martech vendors finding their revenue? Let’s take a look

Martech

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Professional services and other revenue: $13.6 Businesses are born, then they reach the point in their growth where they need a CRM. The public sector and financial services sectors also performed well.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Here’s an example: Johnny lands on your website -> Johnny subscribes to your content -> Johnny receives an introductory email from you -> Johnny then receives another email three days later offering your services -> Johnny clicks and purchases your services -> and now Johnny is a customer.

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Google unveils new set of AI-powered tools for retailers

Martech

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. Customer Service Modernization integrates a retailer’s existing CRM data with chatbots to improve self-service, make product recommendations, schedule appointments, check order status and more.

Retail 128