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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

Get your next business solution Check out the AppExchange collection “Trailblazer Top Picks” for software to enhance your company’s own CRM experience. According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. This data can typically be found in your customer relationship management (CRM) system or sales reports. Salesforce : As a customer relationship management (CRM) tool, Salesforce helps manage sales processes and track sales costs.

Customers 109
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How to use generative AI to reduce friction and convert car buyers

Martech

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely.

B2B 117
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Google unveils new set of AI-powered tools for retailers

Martech

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. Customer Service Modernization integrates a retailer’s existing CRM data with chatbots to improve self-service, make product recommendations, schedule appointments, check order status and more.

Retail 127
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Automation, email, CRM among major marketing tools replaced in the past year

Martech

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. This is MarTech.

CRM 141
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Salesforce announces new tools for retail marketers

Martech

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 113