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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. I’m neutral on this because while I agree that those were philosophically outdated, there is a (minor) loss in that some CRM systems use first-touch attribution, which complicates some data structures.

B2B 101
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. And it’s usually like a very detailed sort of Google doc, here’s the login for X. It’s literally in the title.

GTM 69
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122
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The Best 14 Website Plugins in 2019

Hubspot

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. Image Source.

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How to structure people operations to scale SEO success

Search Engine Land

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department.

CTR 122
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

Figuring out the correct customer relationship management ( CRM ) strategy will not only help your organization retain pre-existing customers, but will also prevent loss of customers in the future. Improving the UX will go a long way. Have you improved some function of the site? Types of Churn from DataScience.com.

Customers 110
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Image source ).