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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

For instance, if you’re selling software that makes it easier for banks to underwrite mortgages, content that tells banks how your product can ultimately benefit first-time home buyers is golden. Bringing in experts from cross-disciplinary industries. Going broad can be achieved by bringing other people into your content strategy.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not? Upsell and cross-sell nurtures can help improve the customer’s lifetime value.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Metrics like average order value (AOV) or lifetime customer value (LCV) reveal how much customers are spending as a result of tailored experiences. Engagement metrics: Are personalized messages resonating?

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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. This one seems just trapped like a middle child.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). Let’s walk you through exactly how I sell to Fortune 500 companies with this 3-step process: STEP 1: Create Ads by Account (Time to Complete: ~1 Hr).

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g. You don’t want to optimize for CTR or conversion rate. submit an email).

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