SaaStr

NOVEMBER 13, 2024

So the latest SaaS leader to cross $1B ARR is Klaviyo. Still pretty darn impressive from smaller customers. #2. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. It was the only SaaS IPO on 2023.

Cross-sell 120

Cross-sell Growth Price Up-sell 120

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer.

GTM 117

GTM Sell Customers Cold Call 117

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

SaaStr

NOVEMBER 6, 2024

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. Raising Guidance and Growth Rate for Cloud Revenue To +24% a Year That’s pretty darn impressive growth at almost $5B in ARR, and just as importantly, they’re raising their prediction here. #2.

Cross-sell 116

Cross-sell Price Growth Up-sell 116

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

MAY 7, 2021

Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. We last checked in with HubSpot as they crossed $1B ARR , and ordinarily, it would be a little quick to check back in. HubSpot keeps adding new core products to fuel growth.

Growth 144

Growth Customers Cross-sell Up-sell 144

Veloxy

APRIL 28, 2021

A sales rep is only as good as the time they spend selling. Let Sales AI take care of all non-selling activities so your reps can focus on revenue generation. Artificial intelligence in sales can increase selling hours by not only automating tasks, but also improving daily productivity and analyzing habits.

Cross-sell 289

Cross-sell Sales Quota Up-sell 289

SaaStr

OCTOBER 16, 2024

At Least — Not In Spend, and Not Outside of B2B “Tech” Customers. And non-tech platforms selling to SMBs or consumers, like Toast or Monday remain very strong: Over 70% of Monday.com ‘s customers are non-tech and they’re growing over 34% at a billion in ARR Shopify has re-accelerated and at ~$10B is growing 21%.

B2B 127

B2B Legal Cross-sell Growth 127

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

Cross-sell 110

Cross-sell Construction Legal Contract 110

Salesforce

NOVEMBER 5, 2024

The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. You want Johnny to be a customer for life, so he will receive many different emails from you as a business.

Campaign 93

Campaign Cross-sell Click Through Rate CRM 93

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 111

B2B Growth Customers Cross-sell 111

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Strategies for growth and evolution should drive alignment across all your revenue teams.

Growth 141

Growth GTM Cross-sell Drivers/motivators 141

SaaStr

DECEMBER 18, 2024

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

Cross-sell 113

Cross-sell Drivers/motivators Up-sell Growth 113

Heinz Marketing

JANUARY 25, 2022

Getting a new customer can be the single most expensive thing your business will do. Your customer list is also one of the most important assets your business has. What is a customer retention strategy? A retention strategy is a plan or process designed to help retain customers after they decide to do business with you.

Growth 109

Growth Customers Repeat business Cross-sell 109

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 127

B2B Cross-sell Customers GTM 127

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 122

GTM Growth Referrals Cross-sell 122

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Too often, businesses treat these as separate domainsone focused on development, the other on selling. The 4 key considerations for aligning product and GTM strategy to drive growth 1. What is your customer’s journey?

GTM 102

GTM Cross-sell Finance Price 102

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Product Design.

Cross-sell 115

Cross-sell Customers Growth Contract 115

Sales Pop!

OCTOBER 6, 2021

Today, many business owners are focusing on the online sphere of their work and thus looking for new ways of attracting customers. No matter your industry, if you’re selling any products or services online, you need to find a sound strategy that will drive your business growth, retain your existing customers, and attract new ones.

Cross-sell 221

Cross-sell Niche User Experience Technique 221

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Less chaos, more efficiency, and predictable growth. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. They also know that customer trust can lead to more sales.

Service 105

Service Growth Cross-sell Appointment 105

SaaStr

MAY 30, 2024

With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. It’s a growth model and GTM strategy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customers 118

Customers Cross-sell Gaming Up-sell 118

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. And that’s where ABM comes in.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. It allows you to get useful information about your customers: where they came from, their interaction with products, etc. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. households will own smart speakers.

Retail 130

Retail Growth X-functional Cross-sell 130

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.

GTM 123

GTM Engineering Growth Cross-sell 123

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. From there, inbound SDRs would engage them.

Growth 128

Growth Quota Account management Cold Call 128

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Field Sales vs. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? Does this market need disruption?

Growth 103

Growth Cross-sell GTM Up-sell 103

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. The ChannelEngine integration.

Cross-sell 59

Cross-sell Represent Up-sell B2B 59