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How to un-silo your organization and be more customer-centric

Martech

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model. It’s hard to sell customers on something they don’t know they need. How WeTransfer makes things simple.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. These customers are positioned to keep climbing the HubSpot ladder as they grow.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. Key characteristics: They must clearly articulate the strategy, rally cross-functional support, and drive company-wide initiatives. seller, head of sales, or commercial cofounder).

GTM 109
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price 112
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Why public relations is thriving in today’s global marketing mix

Martech

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. What is killing traditional PR?

Territory 131
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The Best Practices To Improve Your Sales Funnel

ClickFunnels

You grab the attention of the potential customer. You get that potential customer interested in your product. Bottom of the funnel (customers). You persuade the potential customer to buy your product. You offer the potential customer a lead magnet in exchange for their email address. Middle of the funnel (leads).