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How to un-silo your organization and be more customer-centric

Martech

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

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How to make the jump from product-market fit to platform-market fit

Martech

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 108
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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. So, we marketers need to get on board.

B2B 131
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. Fred Viet: It’s a big difference. Okay, let’s go on invest.

GTM 117
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How to Use Body Language to Increase Sales

Veloxy

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Use These Body Techniques to Sell More. Non-Verbal Cues to Watch Out For in Meetings. Lots of things could kill a sale, but the way you interact with customers should never be one of them. Facial Expressions.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?