Hubspot

MARCH 18, 2019

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. But how do you protect those customers from the competitors who are no doubt courting them? The answer: Key account management. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

ConversionXL

MAY 24, 2013

You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. The goal is to get an idea of which elements together on a page play the biggest role in achieving the objective. When done correctly, you can achieve good, measurable results in a short timeframe.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. As Peter Drucker famously said, “the aim of marketing is to make selling superfluous.” Cross-collaboration. It doesn’t have to be this way.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Martech

JANUARY 5, 2024

Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. While this is technically correct, it bifurcates the view of the customer. It prevents you from understanding how the customer is seeing this. As with previous phases, this one is not about hard selling.

Prospecting 117

Prospecting Customers Cross-sell Objectives and Key Results 117

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. We’re already seeing early signs of these capabilities. Or just bots in formal wear?

Objectives and Key Results 93

Objectives and Key Results Government Technology Technology 93

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Martech

OCTOBER 12, 2023

Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? What is customer data debt?

Customers 119

Customers Objectives and Key Results Cross-sell B2C 119

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. In recent years, there has been a growing emphasis on leveraging AI-driven tools to help sales reps maintain adherence to these methodologies in real-time during customer interactions.

Objectives and Key Results 130

Objectives and Key Results Objection handling Technique Follow-up 130

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

Service 96

Service Process Customers Cross-sell 96

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. Transactional sales typically involve minimal customer relationship development and focus on brief, individual purchaseslike movie tickets or coffee.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Customers 105

Customers Objectives and Key Results Manufacturing CRM 105

Sales Hacker

JUNE 14, 2021

They focus on their ideal customer profile. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. Distribution, service performance, customers, and ongoing revenue.

GTM 113

GTM E-commerce B2B Profit margin 113

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Salesforce

OCTOBER 29, 2024

Door-to-door (D2D) sales is a practice that requires a sales rep or team to visit customers in person, typically at their homes or workplaces. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. Why Account Management Matters In sales, closing deals and prospecting often steal the spotlight from account management and customer retention.

Account management 111

Account management Objectives and Key Results Cross-sell Contract 111

Hubspot

AUGUST 27, 2020

While individual selling styles, methodologies, and processes might differ, core sales techniques don’t change. Run a sales contest to reward the salesperson with the most lead-to-customer conversions. Upsell or Cross-Sell Contest. This encourages your sales team to boost your customer retention and, therefore, your ROI.

Cross-sell 92

Cross-sell Pitch Drivers/motivators Sales 92

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Essential metrics for measuring ROI include sales, marketing and customer service performance indicators. Maximizing Salesforce ROI can feel like an enigma.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Veloxy

OCTOBER 29, 2021

Thanks to Sales AI, sellers are also streamlining their workday and receiving automated and actionable customer intelligence. This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Don’t believe me? trillion of value in sales.

Sales 223

Sales Non-Profits CRM Pipeline 223

SaaStr

NOVEMBER 8, 2022

The Threads That Bind Customer and Employee Life Cycles. Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Every stage of the customer journey is critical to delivering a best-in-class customer experience.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Promote Construction 98

Salesmate

JULY 8, 2020

Successful entrepreneurs understand the importance of generating a continuous stream of leads and turning those leads into customers. The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. This is how your business grows.

Pipeline 126

Pipeline Negotiate Contract Objectives and Key Results 126

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. Gong captures anonymized data from our customers – web conference meetings, call recordings , and emails – and uses AI to analyze how seller and buyer behavior impacts success rates. . The goal of prospecting is to sell the meeting. Speaking of Gong Data.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Salesmate

JULY 5, 2020

Customer experience is quickly becoming the highest priority for online businesses. Recently, this concept has been shifting, and instead of just “not bad treatment,” customers want “exceptionally personalized treatment.”. This is where customer segmentation comes into play. What is customer segmentation?

Customers 101

Customers Objectives and Key Results CRM Territory 101

Hubspot

JULY 7, 2019

If the answer is “Yes,” chances are you understand your customers want partners, not vendors. To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. Section 2: Key Business Initiatives. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Sales Hacker

JANUARY 5, 2023

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Scenario 2: You sell POS (Point of Sale) systems to individual franchises. Do you need to automate the process?

Objectives and Key Results 106

Objectives and Key Results Cross-sell Contact Electricity 106

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Change across customer-facing teams. to have their own programs. Shouldn’t it continue?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Highspot

OCTOBER 14, 2024

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. This is where a RevOps strategy comes in.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. The result? It’s a practical way to work better and deliver results.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. That’s true in all areas of our lives — including how we run our businesses.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Quota Sales 133

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 107

Objectives and Key Results Cross-sell Strategize Retail 107

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? This often involves the sales, marketing, and customer success teams.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101